Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Metrics To Use When Measuring ROI For Guest Content”. Thought leadership content in the form of guest contributions is great, but it can often be difficult to track that in your return on investment. This type of content can be posted in a number of ways and can be tracked with different metrics to create a better understanding of your ROI.
An approach Markitects uses when crafting or ghostwriting original content for clients, is to have the thought leader of the article post it on their own LinkedIn account. This allows us to measure both individual and company metrics. In addition, we include in our emails, “Like this Article on LinkedIn.” LinkedIn is our measurement of choice for tracking ROI.
To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.