As we mentioned in our article Utilizing Data Insights to Create Better Content, data can help direct your content marketing strategies, along with many other areas of marketing. While data is so influential, it can also be very overwhelming.
Marketers are facing the following challenges:
- Failing to set long-term goals. Long-term goals are imperative for data analysis. Since there is so much data available, marketers need to be wise and focus on the metrics that matter to the KPIs at hand.
- Being too impulsive and changing course too quickly. Analytics take time. Marketers must look at trends more so than exact numbers from one campaign or piece of campaign. Don’t give up too quickly! Results aren’t immediate and frequency and consistency can greatly impact your metrics.
- Assuming characteristics about audience segments that are incorrect. While marketers often need to assume something about their audience segments, if your assumption is proven wrong by the data, make sure to act accordingly.
- Failing to assess other variables. Data reports don’t always give marketers the full story. Although a campaign may do poorly against your standards, this may not actually be the campaign or marketers’ direct fault. There are so many other variables that marketers cannot control (i.e. other events going on in the world and user’s daily life events).
- Lacking acknowledgement of data inaccuracies. 1) Marketers must pay attention as much as possible, even when on auto-pilot for a successful campaign. 2) Understand the tools that they are using to collect data and more specifically, understand what the metrics mean relative to that tool and channel (i.e. social media platform, website, email).
- Forgetting to think like a human. Data is incredibly helpful, but only when insights can be gathered from it, applicable to the selected KPIs. When in doubt, remember to think through what the data actually means and how it can be applied to improve the overall marketing strategy.
Looking to improve your analytics and KPIs? Contact Markitects to learn more about our services.
Several leaders from the National Conference of CPA Practitioners (NCCPAP) and members from the Nassau Suffolk Chapter recently attended the 2019 Youth Business Summit (YBS). The Summit took place in Brooklyn, New York from April 15-17, 2019. NCCPAP participated as judges, mentors and exhibitors to 4,000 students from nine countries. The event was organized by Virtual Enterprises International (VE), an educational, nonprofit organization dedicated to transforming students through authentic business experiences. Read more below:
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WHAT IS A DATA-DRIVEN CONTENT MARKETING STRATEGY?
A data-driven content marketing strategy uses data to inform and alter the content strategy. This involves capturing and analyzing data at all stages of planning, creating, evaluating, and designing for analysis. Depending on what type of data you compile and care about, once analyzed it can help influence which channels (email, website, social media) to post on, what specific content should be posted on each channel, what audience segment should be targeted, and much more. Some data can even help dictate page structure, word count, and tone of voice.
Overall, this type of content marketing strategy helps to bridge the gap between a marketing expert’s thoughts and suggestions and a user’s wants. By using data to create better content, you can boost traffic to your channels, improve your conversions, and ultimately increase your ROI.
Proconex offers one of the largest portfolios of actuation and controls products available in the market today. They have the applications experience and customization capabilities to find the optimum solution for your valve automation needs. You can rely on their efficient pneumatic actuators for fail-safe, extreme environments, and critical applications without compromising performance or safety.
Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients”. Making clients happy, makes for a happy agency. But an even happier agency comes from being able to wow your clients. Read the article below for insights from Markitects and other industry professionals on how to start going the extra mile for your clients.
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Simply stated, compensation, both pay and benefits, is one of the tools that organizations use to attract, retain and reward their employees. The compensation system that a company decides to implement should be strategic, competitive, affordable, and give you an advantage in the marketplace. Compensation can also be used as a powerful, strategic tool (in your business toolbox) to increase employee engagement and commitment.
Read HCC Partners’ six tips for bringing your compensation strategy to a whole new level.
NCCPAP Immediate Past President, Steve Mankowski, CPA, recently attended the April 2019 IRS NPL meeting. Highlights of the meeting include: Appeals Update, W-4 Redesign, and offer in Compromise.
Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Ways Businesses Can Convert Website Traffic To Sales”. A company’s online presence today needs to accomplish two things: capturing the visitor’s attention and driving sales. Often websites are designed to be attention-grabbing without regard to driving home a sale. The article below discusses how a website can play a successful and engaging role in your company’s sales strategy. Markitects’ suggests increasing engagement by always be creative and specific with your call to actions. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Leading Reasons Your Business’ Website Traffic Is Dropping”. An online presence is a huge part of companies today, providing communication, information and sales information to customers and prospects. Because of this, measuring your website traffic is an absolute must. This article discusses how to interpret and diagnose drops in website traffic. Markitects’ tip is to always look at the geographic sources of website traffic which can show you if past, higher-level traffic rates were including erroneous, out-of-country data. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
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Integration of Teams…
In business-to-business (B2B) organizations, sales and marketing departments are traditionally at odds with each other—competing for time, resources and accolades. It doesn’t have to be this way.
At Markitects, we’ve had tremendous success integrating our work with the goals and objectives of our clients’ sales organizations. In fact, we consider it to be a top priority and use it to gauge our overall program success. So much so, that we present our marketing program metrics to sales teams on a monthly basis at their pipeline meetings. At those meetings, we also gain valuable feedback to adjust our programs, and we use that venue to ask for participation in videos and customer stories.