Welcome Back, Empty Nesters! You won’t want to miss Next Nest Volume 2 of Fairman Group Family Office’s fictional series about the financial implications, opportunities and gotchas regarding helping with the purchase of a home, gift exclusion and education expenses!
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Forbes features Markitects in their article, “Nine Agency Tips For Overcoming Unique Client Challenges”. Clients can bring a range of challenges to every agency including situations with unique requests and demands. Markitects approach to client challenges is to: Be a Partner From Day One. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
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Are you tired of the time and expense necessary to cut out and weld in place Metal-Seated Ball Valves? Keep your plant operating smoothly and cost-effectively with Yarway Welbond valves. These valves are designed for high pressure, high temperature service in modern steam power plants and related installations as required by the ASME® boiler code. Find out more about why the Yarway Welbond is worth the difference.
Forbes features Markitects in their article, “Social Media Marketing: How To Master The Art Of Going Live”. More than ever before, social media is all about being in the moment. It’s no wonder that live video capabilities have been adopted by multiple social platforms as of late. To learn how to create a successful live video campaign, read the article below featuring Markitects’ CEO and Founder, Francine Carb, and other experts in the industry.
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Markitects, Inc. has been selected for the 2018 Best of Wayne Award in the Marketing & Advertising category by the Wayne Award Program.
Each year, the Wayne Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Wayne area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Wayne Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Wayne Award Program and data provided by third parties.
To read the full press release from Wayne Award Program, click here.
Ramping up your marketing efforts for 2019? Contact Markitects for help!
As the leaves continue to fall and your thoughts turn to family and the holidays, consider what you can do—this year—to lower your tax bill. To help you get ready for tax season, Fairman Group Family Office has prepared some important information regarding: Standard vs. Itemized Deduction Changes, Qualified Business Income (QBI) Deduction, Section 179 Tax Deduction for Businesses, Elimination of Entertainment Expense Deductions, Tried and True Ways to Manage Taxable Income.
When Mike Forese, Vice President, Finance & Operations at AllSpire Health Partners, was tasked with hiring an HR professional to help fill out the management team and develop the culture for AllSpire moving forward, he immediately thought of Jim Geier and HCC Partners. Take a look at how Mike experienced both sides of Executive Search with HCC Partners.
NCCPAP Immediate Past President, Stephen Mankowski, CPA, recently attended the October 2018 IRS NPL meeting. Highlights of this month’s meeting include a ‘Meet and Greet’ with Commissioner Rettig, PTIN Update, and Tax Reform Implementation Office Update.
By Lauren Cooper, Marketing Intern
Since I began my internship at Markitects, in June of this year, I have had a front-row seat to experiencing every aspect of business to business marketing. I was fully immersed into their team of professionals in every area of their work; both internally and with clients.
As I prepare to graduate from the Villanova School of Business in the spring of 2019, I reflect on the academic knowledge that I’ve gained from school, coupled with my practical business experiences with Markitects. I am very grateful for the opportunity of this internship because it has allowed me to learn so many instrumental and supplemental nuances about marketing that are not taught in the classroom.
I was able to learn about the B2B marketing industry through many different research endeavors this summer. In one instance I was tasked with searching for professional emails to obtain leads for clients, and the task turned out to be more challenging than I expected. Personal contact information can be difficult to come by. However, now I have discovered many different platforms and research methods to assist me in personal contact searches. This assignment allowed me to become more familiar with the operations and needs of Markitects’ clients.
I was also exposed to Google Ads, where I gained an understanding of various benefits and implementation strategies. I learned about the vast amount of campaigns that are available, and when each strategy is most optimal. By analyzing competitors’ strategies and organic search results, I was able to compile a report to compare ads and examine which keywords would be most effective for purchase.
Another intriguing assignment I had was to organize and analyze data regarding email campaign results. I learned how to navigate analytical reports in order to track email opens, clicks, click-through-rates, unsubscribes, and bounces. Once I was able to comprehend the meaning of the results, it was easier to present our findings and determine the overall effect of each email campaign. As an intern, it was extremely rewarding to be able to experience numerous small assignments coming full circle. It was great to see how data is used to enhance future campaign strategies.
Before the new Tax Bill, Fairman Group’s advisors and tax professionals would often get questions about charitable trusts and foundations for those looking to donate substantial assets to charities or looking to create a family legacy. However, now that the new Tax Bill has raised the bar for itemized deductions to $24K for married couples filing jointly, many more individuals should now learn about and consider Donor Advised Funds.