5 Key Metrics to Track When Raising Awareness of a Company’s CEO on LinkedIn

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

Note: for most of the items below, you need login access to your CEO’s LinkedIn account.

1. CONNECTIONS AND FOLLOWERS:

Connections are by default also Followers. It’s important to note how many Connections/Followers your CEO has at the start of your campaign and then on an ongoing basis while your campaign runs.

From a metrics standpoint, the number of Connections you have is only visible when logged into the CEO’s LinkedIn account; other users cannot see the exact number of Connections he or she has. The Follower metric is visible from anyone’s account that is connected to the CEO. There is not a historical record of this from a Personal LinkedIn page; instead, you should manually track this metric weekly.

If the CEO becomes a “LinkedIn Influencer,” people may start following the CEO’s page without connecting with them. However, Connections should still increase.

Important questions to ask: Is the CEO’s LinkedIn audience growing? Are we reaching more people? Are more people asking to connect with the CEO because of this campaign?

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HCC Partners Shares Ideas for Recruiting Talent During Covid-19

HCC Partners’ Founder and CEO, Jim Geier, is receiving many questions from clients during this unprecedented time. They are asking whether or not it makes sense for them to keep recruiting staff, especially with so much uncertainty during COVID-19.

Read Jim’s advice for recruiting talent during Covid-19 in the article below.

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Proconex Launches New Website

Congratulations Proconex! We thoroughly enjoyed our collaboration with you and all of the Emerson Impact Partners. It’s an honor to be your marketing agency for this important project featuring all of the products, services, and resources that are available to your customers.

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5 Ways to Amplify the Reach of Your CEO’s (or Other Executive’s) LinkedIn Posts

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

How It Works: When a Connection ‘Likes’ a post, then that post appears in their Connections’ news feeds, thus amplifying reach. Since everyone has their own unique Connection network on LinkedIn, the more ‘Likes’ your posts receive, the more amplified it becomes.

1. ENCOURAGE YOUR CEO TO CONNECT WITH INTERNAL COMPANY EMPLOYEES, CLIENTS/CUSTOMERS (AT ALL LEVELS), PARTNER ORGANIZATIONS, AND OTHER TYPES OF CLIENTS:

When you post on LinkedIn, your post will automatically display in all of your Connections’ news feeds. It’s best to connect with people that will:

  • Be interested in the topics you post
  • Engage with your LinkedIn posts
  • Act as a referral network to spread your message even further

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Markitects Featured in Forbes’ “15 Must-Attend Conferences For Marketing Professionals”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Must-Attend Conferences For Marketing Professionals”.

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen.

Francine Carb, Founder and CEO of Markitects recommends attending local networking events. “I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power.”

Along with the Chamber’s Economic Forecast, the Markitects team attends various networking events around the Philadelphia area. Contact us to learn how our thriving agency networks diligently to help our clients.

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Call for Immediate Action Regarding the SBA’s Paycheck Protection Program

The National Conference of CPA Practitioners is calling for immediate action regarding the Small Business Administration’s Paycheck Protection Program (PPP) as a number of larger businesses have received a majority of the funds.

In an open letter to Mnuchin and Carranza, NCCPAP President Neil H. Fishman, CPA, CFE, FCPA, CAMS and Co-chairs of the NCCPAP Tax Policy Committee, Stephen F. Mankowski, CPA, CGMA and Sanford E. Zinman, CPA wrote, “This PPP Loan program was designed to assist small businesses in retaining employees during the COVID- 19 crisis by providing business owners with funds to be able to retain and pay their employees while their businesses were affected by the current situation. While intended to be meant for small businesses, the majority of the funds have been given to larger business entities. Small businesses may never recover.”

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Markitects Featured in Forbes’ “10 Potential Causes Of A Sharp Website Traffic Drop”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Potential Causes Of A Sharp Website Traffic Drop”.

Occasionally, a business may find itself in the unenviable position of having to account for where their traffic numbers went. Diagnosing the problem becomes a priority, since the longer the issues persist, the worse the business’s traffic numbers will get.

As most IT professionals can attest, there are several possible causes of a sharp drop in website traffic, from poor search engine optimization practices to inappropriate technology or poor update policies.

Francine Carb, Founder and CEO of Markitects says, “The most obvious is a website overhaul, since many companies don’t take the time or effort to meticulously program redirects from frequently visited pages to the newly created site. They also forget about their Google campaign landing pages and the need to recreate them on the new site. Don’t let this happen to you. Take all of your marketing outlets into consideration when moving to a new site.”

The digital marketing team at Markitects takes the proper measures to program and launch our clients’ websites and marketing campaigns. Interested in learning more? Contact us to learn more about our digital marketing services.

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Fairman Group’s Shawn Kindt, CPA/PFS, CFP® Speaks About Financial Planning

With extreme volatility in today’s markets and uncertainty in many professional and personal lives, financial planning with a trusted, credentialed advisor is more crucial than ever. In this brief video Fairman Group Partner, Shawn Kindt, CPA/PFS, CFP®, explains the benefits of creating a financial plan—and routinely revisiting that plan—to assess progress and make necessary or desired adjustments. In Shawn’s words, “A good plan today is better than a perfect one tomorrow.”

Ten Reasons Why DeltaV Customers Are Using Proconex DataJaguar™

Installing the DataJaguar™ system is integral to your operations improvement program.

Batch operators are constantly presented with the latest and greatest operations improvement programs; however, only one solution provides the ability to gain insights into the causes of batch process delays from day one – and that’s DataJaguar. 

Start refining your operational improvement program today. The DataJaguar team will be presenting information about the software at a May 29th webinar – sign up today.

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NCCPAP’s Open Letter to Treasury Secretary Mnuchin and SBA Administrator Carranza

The National Conference of CPA Practitioners is calling on the Treasury and the Small Business Administration to operate the CARES Act the way it was intended, and that is to help more small businesses and independent contractors.

In an open letter to Mnuchin and Carranza, NCCPAP President Neil H. Fishman, CPA, CFE, FCPA, CAMS and Co-chairs of the NCCPAP Tax Policy Committee, Stephen F. Mankowski, CPA, CGMA and Sanford E. Zinman, CPA wrote, “The CARES Act created a ‘working capital advance’ within the Economic Injury Disaster Loans (EIDL) program at the SBA intended to help small businesses by awarding grants of up to $10,000 per business.

“This loan advance did not have to be repaid even if the application was denied and the advance was supposed to be made within 3 days. At the time it became law, there were no restrictions. NOWHERE is there indication as to how the amount is to be determined.

“With your announcement, the determining factor for the amount to be issued will be based on the number of employees. Therefore, you have, in effect: eliminated ALL Independent Contractors with no employees, and eliminated any other business entity that does not have employees.”

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Markitects, Inc.

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    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

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