Markitects Recognized as a Top Digital Marketing Company

DesignRush has recognized Markitects as a Top Digital Marketing Company.

As a full service marketing agency, Markitects’ Digital Marketing Team is adept in digital advertising, website design and development, social media, content marketing, email marketing, analytics, and more! Visit our services page for more information and contact us if you’re ready to improve your strategy and execution.

Read the full release here!

Markitects Featured in Forbes’ “How Will Experiential Marketing Evolve? 13 Experts Share Their Views”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in a recent article. The title is “How Will Experiential Marketing Evolve? 13 Experts Share Their Views”.

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result. Even so, this type of marketing takes a lot of setup, and many businesses aren’t sure they’re ready to invest in the trend of experiential marketing as yet.

While experiential marketing has been consistently hyped as the “next big thing,” the fact that it depends greatly on human interaction has made industry professionals question its validity at a time when social distancing has become the norm. Experts from Forbes Agency Council weigh in on the current and future impact that experiential marketing is likely to have on the industry, and give us advice on how leaders can adapt to its effects.

Francine Carb, Founder and CEO of Markitects, recommends bridging the gap with video demos. “In the business-to-business world, video demos can effectively bridge the experiential marketing gap. By promoting technical experts as the heroes, customers can gain valuable insights, and companies can more intimately represent their brand. Demos can also be a little more light in nature and thus capture the personality of the company — a necessary component of establishing or expanding a customer relationship.”

Markitects works every day to keep our clients on the cutting edge of videos, to help them define themselves. Contact us to learn how our thriving agency can enhance your brand with specifically created videos.

Read More

5 Key Metrics to Track When Raising Awareness of a Company’s CEO on LinkedIn

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

Note: for most of the items below, you need login access to your CEO’s LinkedIn account.

1. CONNECTIONS AND FOLLOWERS:

Connections are by default also Followers. It’s important to note how many Connections/Followers your CEO has at the start of your campaign and then on an ongoing basis while your campaign runs.

From a metrics standpoint, the number of Connections you have is only visible when logged into the CEO’s LinkedIn account; other users cannot see the exact number of Connections he or she has. The Follower metric is visible from anyone’s account that is connected to the CEO. There is not a historical record of this from a Personal LinkedIn page; instead, you should manually track this metric weekly.

If the CEO becomes a “LinkedIn Influencer,” people may start following the CEO’s page without connecting with them. However, Connections should still increase.

Important questions to ask: Is the CEO’s LinkedIn audience growing? Are we reaching more people? Are more people asking to connect with the CEO because of this campaign?

Continue reading

5 Ways to Amplify the Reach of Your CEO’s (or Other Executive’s) LinkedIn Posts

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

How It Works: When a Connection ‘Likes’ a post, then that post appears in their Connections’ news feeds, thus amplifying reach. Since everyone has their own unique Connection network on LinkedIn, the more ‘Likes’ your posts receive, the more amplified it becomes.

1. ENCOURAGE YOUR CEO TO CONNECT WITH INTERNAL COMPANY EMPLOYEES, CLIENTS/CUSTOMERS (AT ALL LEVELS), PARTNER ORGANIZATIONS, AND OTHER TYPES OF CLIENTS:

When you post on LinkedIn, your post will automatically display in all of your Connections’ news feeds. It’s best to connect with people that will:

  • Be interested in the topics you post
  • Engage with your LinkedIn posts
  • Act as a referral network to spread your message even further

Continue reading

Markitects Featured in Forbes’ “15 Must-Attend Conferences For Marketing Professionals”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Must-Attend Conferences For Marketing Professionals”.

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen.

Francine Carb, Founder and CEO of Markitects recommends attending local networking events. “I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power.”

Along with the Chamber’s Economic Forecast, the Markitects team attends various networking events around the Philadelphia area. Contact us to learn how our thriving agency networks diligently to help our clients.

Read More

Markitects Featured in Forbes’ “10 Potential Causes Of A Sharp Website Traffic Drop”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Potential Causes Of A Sharp Website Traffic Drop”.

Occasionally, a business may find itself in the unenviable position of having to account for where their traffic numbers went. Diagnosing the problem becomes a priority, since the longer the issues persist, the worse the business’s traffic numbers will get.

As most IT professionals can attest, there are several possible causes of a sharp drop in website traffic, from poor search engine optimization practices to inappropriate technology or poor update policies.

Francine Carb, Founder and CEO of Markitects says, “The most obvious is a website overhaul, since many companies don’t take the time or effort to meticulously program redirects from frequently visited pages to the newly created site. They also forget about their Google campaign landing pages and the need to recreate them on the new site. Don’t let this happen to you. Take all of your marketing outlets into consideration when moving to a new site.”

The digital marketing team at Markitects takes the proper measures to program and launch our clients’ websites and marketing campaigns. Interested in learning more? Contact us to learn more about our digital marketing services.

Read More

Markitects Recognized as a Top Digital Agency for Improving Companies’ Online Presence

TopBrandingCompanies.com has recognized Markitects as a Top Digital Agency to Improve a Companies’ Online Presence.

95% of people in North America are internet users, indicating that most consumers are interacting with brands online. This has led brands to invest more in optimizing their online presence. Working with a digital agency can strengthen a brand’s online positioning, generate more qualified leads and increase conversions. Visit our services page for more information and contact the Markitects team if you’re ready to improve your online presence.

Read the full release here!

Markitects Featured in Forbes’ “Ways A Business Can Use Video To Engage Its Audience”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Unique Ways A Business Can Use Video To Engage Its Audience”.

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

However, there are several techniques that a business can utilize when their chosen medium is video. To make an impact, a company must stand out with their content.

Markitects has been creating more and more videos on behalf of our clients. These range from ‘explainer videos’ to quick promotional videos and Markitects’ secret recipe includes a lot of animation.

Francine Carb, Founder and CEO of Markitects says, “It seems counterintuitive, but using animation as a video can often communicate a message better than a talking head. The reasons are: the ability to create the scene to suit the message, the flexibility to add captions and transition slides, and the creative freedom to make a point directly, rather than subtly. Animation also enables you to feature brand attributes to support your message.” says Francine Carb, Founder & CEO of Markitects, Inc.

Contact us to learn more about our video marketing services.

Read More

Markitects Featured in Forbes’ “Making The Most Of This Year’s Advertising Budgets”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips”.

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

With so many options available, it’s essential that organizations only invest in channels that actually prove their worth. Figuring out what those channels are early and getting in on the ground floor can put a company miles ahead in the game.

Markitects predicts that this year’s B2B trend will be to utilize and leverage various aspects of LinkedIn in a single campaign. Sponsored ads (paid advertising) will lead to LinkedIn profiles and organic posts, which will lead to landing pages and calls to action. The concept is to begin by targeting a specific audience with something attention-getting, then transition to a thought leadership article or educational information, and eventually to a company’s website. 

LinkedIn has already become an important part of almost all of our clients’ campaigns this year and we believe it will only expand. If you are looking for help with your social media and associated advertising, please contact us.

To read the insights of other industry professionals, please click the link below.

Read More

Markitects, Inc.

    Phone

    Address

    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

    Email