Markitects Recognized as a Top Digital Agency for Improving Companies’ Online Presence

TopBrandingCompanies.com has recognized Markitects as a Top Digital Agency to Improve a Companies’ Online Presence.

95% of people in North America are internet users, indicating that most consumers are interacting with brands online. This has led brands to invest more in optimizing their online presence. Working with a digital agency can strengthen a brand’s online positioning, generate more qualified leads and increase conversions. Visit our services page for more information and contact the Markitects team if you’re ready to improve your online presence.

Read the full release here!

Markitects Featured in Forbes’ “Ways A Business Can Use Video To Engage Its Audience”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Unique Ways A Business Can Use Video To Engage Its Audience”.

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

However, there are several techniques that a business can utilize when their chosen medium is video. To make an impact, a company must stand out with their content.

Markitects has been creating more and more videos on behalf of our clients. These range from ‘explainer videos’ to quick promotional videos and Markitects’ secret recipe includes a lot of animation.

Francine Carb, Founder and CEO of Markitects says, “It seems counterintuitive, but using animation as a video can often communicate a message better than a talking head. The reasons are: the ability to create the scene to suit the message, the flexibility to add captions and transition slides, and the creative freedom to make a point directly, rather than subtly. Animation also enables you to feature brand attributes to support your message.” says Francine Carb, Founder & CEO of Markitects, Inc.

Contact us to learn more about our video marketing services.

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Markitects Featured in Forbes’ “Making The Most Of This Year’s Advertising Budgets”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips”.

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

With so many options available, it’s essential that organizations only invest in channels that actually prove their worth. Figuring out what those channels are early and getting in on the ground floor can put a company miles ahead in the game.

Markitects predicts that this year’s B2B trend will be to utilize and leverage various aspects of LinkedIn in a single campaign. Sponsored ads (paid advertising) will lead to LinkedIn profiles and organic posts, which will lead to landing pages and calls to action. The concept is to begin by targeting a specific audience with something attention-getting, then transition to a thought leadership article or educational information, and eventually to a company’s website. 

LinkedIn has already become an important part of almost all of our clients’ campaigns this year and we believe it will only expand. If you are looking for help with your social media and associated advertising, please contact us.

To read the insights of other industry professionals, please click the link below.

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Markitects Recognized as a Top 2020 Digital Marketing Agencies

TopBrandingCompanies.com has named Markitects as a top 2020 Digital Marketing Agency. Specifically, Markitects was awarded this for helping businesses generate more leads by designing and executing effective online marketing strategies.

The Markitects Digital Team handles everything from website design/development and updates, to digital advertising, to email marketing, and everything in between. Visit our services page for more information and contact the Markitects team if you’re ready to improve your digital marketing.

Read the full release here!

Markitects, Inc. Receives 2020 Best of Wayne Award in Marketing & Advertising

Markitects, Inc. has been selected for the 2020 Best of Wayne Award in the Marketing & Advertising category by the Wayne Award Program.

Each year, the Wayne Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Wayne area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2020 Wayne Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Wayne Award Program and data provided by third parties.

To read the full press release from Wayne Award Program, click here.


READY TO RAMP UP YOUR MARKETING EFFORTS? CONTACT MARKITECTS FOR HELP!

Markitects Featured in Forbes’ “12 Exciting Agency Challenges”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Exciting Agency Challenges (And What They Mean For You)”.

Within the digital marketing space, some ideas push the boundaries of what agency professionals typically do. But taking on a job with such demands and challenges can be more satisfying as it allows agency professionals to think more creatively and develop innovative solutions to unique problems.

At Markitects, one of our most challenging projects was to rebrand seven different acquired companies under one new division of a Fortune 500 company. We visited as many of the seven as possible to get to know the business as it was before acquisition—its customers, markets, niche technologies, and unique value. This proved invaluable for the rebranding, as well as to assimilate them into our marketing campaigns.

Check out the insight of other industry professionals’ at the link below. Markitects is ready to help you solve your next marketing challenge. If you’d like to learn more about our services please contact us.

We have been ranked as one of the Best Brand Strategy Companies.

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Markitects Featured in Forbes’ “How To Approach A Larger Client”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Approach A Larger Client: 13 Essential Strategies For Crafting The Perfect Pitch”.

Business clients can range from massive corporations to the small to medium enterprises. Each of these companies has different needs, and because of that, the pitches that target them should be unique, based on the company itself.

At Markitects, we believe important prospects appreciate a personal touch. If you behave like they are already a client, meaning, do your homework to understand the business, research competitors, create a strategy or approach, and yes, give them a sample project — you will undoubtedly impress them. As a smaller agency, you can distinguish yourself by demonstrating interest and hard work — that is the perfect pitch.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help your business please contact us.

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Markitects Featured in Forbes’ “How To Revamp Your Marketing Funnel When Results Are Sub-Par”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article about key items you should check off when revamping your sales funnel.

At Markitects, we think that the most important aspect of a brand revamp is to segment your audience by demographics, and more importantly, psychographics such as reasons to buy, personal preferences or other selection criteria. After that, building detailed personas are key. Make sure to prioritize the most desired segments and include those you may not have been targeting previously. After that, focus on messaging.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

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Markitects Featured in Forbes’ “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies.” One of the biggest challenges agencies face is limited knowledge of a client’s target audience.

At Markitects we have a deep-dive process for entrenching our agency in our clients’ industries. That process begins with in-depth interviews with multiple customers that represent each major market segment.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

Markitects has been ranked as one of the Best Digital Agencies.

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Markitects Featured in Forbes’ “13 Best Strategies To Ensure Video Marketing Success”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Best Strategies To Ensure Video Marketing Success.” Over the last few years video has become the preferred method of content creation and sharing. Most people on social media enjoy interacting with a video much more than they would with just a simple text-based post.

At Markitects we believe one of the keys to creating successful marketing videos is to maintain brand identity. It’s easy to lose your brand focus when creating video projects. To help with this make sure you incorporate visual brand elements such as arrows, overlays and logo elements, while maintaining brand consistency with fonts and colors.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing capabilities and other marketing services please contact us.

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