Markitects Featured in Forbes’ “Misleading Metrics that Paint the Wrong Picture About Your Brand”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “11 Misleading Metrics that Paint the Wrong Picture About Your Brand”. A company’s target metrics differ depending on what they are trying to accomplish with their marketing campaign. While there are only a handful of parameters that can genuinely make a difference in informing decisions, there is an entire collection of misleading ones.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services and associated analytics, please contact us.

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Markitects Featured in Forbes’ “Defining What Makes a Business Unique”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Defining What Makes a Business Unique: The Secret Sauce Of Successful Marketing”. Most employees, including at management level, know what their company does and how it performs its functions. However, even business owners can sometimes struggle to represent the unique value that the firm brings to the table.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services, please contact us.

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Markitects Announced as a Top 10 Pennsylvania Digital Marketing Company

DesignRush has named Markitects as a top 10 Pennsylvania Digital Marketing Company of 2019!

When brands select Markitects, they get the counsel of an extensive team of experts, skilled in all facets of marketing communications, for what it would cost to fill a very few positions in-house. The senior-level professionals at Markitects can show clients how to achieve marketing excellence without high overhead costs and with an increase in quality. If you are ready to start your next marketing endeavor, contact the Markitects team.

Read the full release here!

Markitects Named 2019 UpCity Local Excellence Award Winner

Markitects is thrilled to officially announce that we are one of the top service providers in Philadelphia! UpCity launched the Local Excellence Awards as a follow up to their national awards in early 2019, celebrating the top 20 service providers as measured by their UpCity Recommendability Rating.

UpCity is an online Marketplace that helps businesses find B2B service providers they can trust. UpCity’s Local Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals.

“The strength of our marketplace is built on the credibility of truly excellent providers like Markitects,” said Dan Olson, CEO of UpCity. “We are pleased to honor Markitects with a Local Excellence Award in Philadelphia.” 

View the list of all 20 of the top service providers in Philadelphia and read our client reviews here!

Markitects Featured in Forbes’ “14 Things To Remember When Creating ‘Explainer’ Videos”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “14 Things To Remember When Creating ‘Explainer’ Videos”. Videos are a common form of content these days, with ‘explainer’ videos being particularly popular. While many of us like to think that it’s a piece of cake to create good video content, it’s just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing services, please contact us.

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Markitects Featured in Forbes’ “15 Underappreciated Traits And Skills Needed In Salespeople”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Underappreciated Traits And Skills Needed In Salespeople”. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of skills when hiring for your sales team.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below.

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Markitects Featured in Forbes’ “14 Unexpected Tips Experts Learned From Storytelling In Marketing”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “14 Unexpected Tips Experts Learned From Storytelling In Marketing”. Marketers are responsible for developing all kinds of stories to sell their products and services. All of the stories vary, but in the world of marketing they all play an extremely important role.

When telling a story, especially through digital media, start with the ending and make it an unexpected statement, such as, “Nuclear Power is Safer than Wind Energy.” This method allows you to gain attention right away, and then explain the whys and how. Another technique to use is Q&A. An example of this method would be, “How Is Insurance Software Changing the Industry? By Utilizing AI to Set Rates.”

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Markitects Featured in Forbes’ “10 Metrics To Use When Measuring ROI For Guest Content”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Metrics To Use When Measuring ROI For Guest Content”. Thought leadership content in the form of guest contributions is great, but it can often be difficult to track that in your return on investment. This type of content can be posted in a number of ways and can be tracked with different metrics to create a better understanding of your ROI.

An approach Markitects uses when crafting or ghostwriting original content for clients, is to have the thought leader of the article post it on their own LinkedIn account. This allows us to measure both individual and company metrics. In addition, we include in our emails, “Like this Article on LinkedIn.” LinkedIn is our measurement of choice for tracking ROI.

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Markitects Featured in Forbes’ “Building A Media List? Follow These 12 Steps And Get Your Story Heard”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Building A Media List? Follow These 12 Steps And Get your Story Heard”. To get your client’s story in front of the right audience, you need a media list of the journalists who are prepared to cover the business’s news. To build such a list can be difficult.

One of the best ways to develop your media list is to look for the outlets that cover your competitors. They already know the competition and industry giving them the best sources and ability to provide different perspectives.

To read Markitects’ full insight, as well as insights from other industry professionals, click the link below.

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