Markitects Recognized as a Top Email Marketing Company

59% of users say marketing emails influence their purchase decisions. As a full service marketing agency, Markitects can help from start to finish! From content marketing, to email design and programming, to database management and actual sending of emails, Markitects can guide you through the process and track the success of each email campaign.

Markitects is honored to be recognized as a Top Email Marketing Company by multiple companies, including BestDesigns.co.

Read the full release here!

Markitects Ranked as Top Web Developers in Philadelphia

Recently Expertise evaluated almost 200 Web Developers in Philadelphia to create a top 20 list based on numerous factors, including reputation, credibility, experience, availability, and professionalism. Markitects, Inc. was selected as a top website developer!

As a full service marketing agency, Markitects combines graphic design, content marketing, and marketing strategy with technical expertise to help clients throughout the Philadelphia metro area and beyond attract and retain qualified leads. We help clients with website design, website development, maintenance, and overall project management. Markitects is also adept at monitoring and reporting on post-live metrics.

Best Web Developers in Philadelphia

You can see some of our recent website endeavors with iPipeline and Proconex.

Visit our services page for more information and contact the Markitects team if you’re ready to refresh your website.

Markitects Welcomes Courtney Bowman, Art Director

Markitects welcomes its first Art Director, Courtney Bowman to our team of marketing professionals. With a wealth of experience in all areas of design as well as project management, Courtney will help push the limits of our creativity and manage our expanding design team. Meet our Markitects Unicorn—a rare find, indeed. Learn more about Courtney here.

Markitects Recognized as a Top Digital Marketing Company

DesignRush has recognized Markitects as a Top Digital Marketing Company.

As a full service marketing agency, Markitects’ Digital Marketing Team is adept in digital advertising, website design and development, social media, content marketing, email marketing, analytics, and more! Visit our services page for more information and contact us if you’re ready to improve your strategy and execution.

Read the full release here!

Markitects Featured in Forbes’ “How Will Experiential Marketing Evolve? 13 Experts Share Their Views”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in a recent article. The title is “How Will Experiential Marketing Evolve? 13 Experts Share Their Views”.

One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result. Even so, this type of marketing takes a lot of setup, and many businesses aren’t sure they’re ready to invest in the trend of experiential marketing as yet.

While experiential marketing has been consistently hyped as the “next big thing,” the fact that it depends greatly on human interaction has made industry professionals question its validity at a time when social distancing has become the norm. Experts from Forbes Agency Council weigh in on the current and future impact that experiential marketing is likely to have on the industry, and give us advice on how leaders can adapt to its effects.

Francine Carb, Founder and CEO of Markitects, recommends bridging the gap with video demos. “In the business-to-business world, video demos can effectively bridge the experiential marketing gap. By promoting technical experts as the heroes, customers can gain valuable insights, and companies can more intimately represent their brand. Demos can also be a little more light in nature and thus capture the personality of the company — a necessary component of establishing or expanding a customer relationship.”

Markitects works every day to keep our clients on the cutting edge of videos, to help them define themselves. Contact us to learn how our thriving agency can enhance your brand with specifically created videos.

Read More

5 Key Metrics to Track When Raising Awareness of a Company’s CEO on LinkedIn

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

Note: for most of the items below, you need login access to your CEO’s LinkedIn account.

1. CONNECTIONS AND FOLLOWERS:

Connections are by default also Followers. It’s important to note how many Connections/Followers your CEO has at the start of your campaign and then on an ongoing basis while your campaign runs.

From a metrics standpoint, the number of Connections you have is only visible when logged into the CEO’s LinkedIn account; other users cannot see the exact number of Connections he or she has. The Follower metric is visible from anyone’s account that is connected to the CEO. There is not a historical record of this from a Personal LinkedIn page; instead, you should manually track this metric weekly.

If the CEO becomes a “LinkedIn Influencer,” people may start following the CEO’s page without connecting with them. However, Connections should still increase.

Important questions to ask: Is the CEO’s LinkedIn audience growing? Are we reaching more people? Are more people asking to connect with the CEO because of this campaign?

Continue reading

5 Ways to Amplify the Reach of Your CEO’s (or Other Executive’s) LinkedIn Posts

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

How It Works: When a Connection ‘Likes’ a post, then that post appears in their Connections’ news feeds, thus amplifying reach. Since everyone has their own unique Connection network on LinkedIn, the more ‘Likes’ your posts receive, the more amplified it becomes.

1. ENCOURAGE YOUR CEO TO CONNECT WITH INTERNAL COMPANY EMPLOYEES, CLIENTS/CUSTOMERS (AT ALL LEVELS), PARTNER ORGANIZATIONS, AND OTHER TYPES OF CLIENTS:

When you post on LinkedIn, your post will automatically display in all of your Connections’ news feeds. It’s best to connect with people that will:

  • Be interested in the topics you post
  • Engage with your LinkedIn posts
  • Act as a referral network to spread your message even further

Continue reading

Markitects Featured in Forbes’ “15 Must-Attend Conferences For Marketing Professionals”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Must-Attend Conferences For Marketing Professionals”.

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen.

Francine Carb, Founder and CEO of Markitects recommends attending local networking events. “I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power.”

Along with the Chamber’s Economic Forecast, the Markitects team attends various networking events around the Philadelphia area. Contact us to learn how our thriving agency networks diligently to help our clients.

Read More

Markitects Featured in Forbes’ “10 Potential Causes Of A Sharp Website Traffic Drop”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Potential Causes Of A Sharp Website Traffic Drop”.

Occasionally, a business may find itself in the unenviable position of having to account for where their traffic numbers went. Diagnosing the problem becomes a priority, since the longer the issues persist, the worse the business’s traffic numbers will get.

As most IT professionals can attest, there are several possible causes of a sharp drop in website traffic, from poor search engine optimization practices to inappropriate technology or poor update policies.

Francine Carb, Founder and CEO of Markitects says, “The most obvious is a website overhaul, since many companies don’t take the time or effort to meticulously program redirects from frequently visited pages to the newly created site. They also forget about their Google campaign landing pages and the need to recreate them on the new site. Don’t let this happen to you. Take all of your marketing outlets into consideration when moving to a new site.”

The digital marketing team at Markitects takes the proper measures to program and launch our clients’ websites and marketing campaigns. Interested in learning more? Contact us to learn more about our digital marketing services.

Read More

Markitects, Inc.

    Phone

    Address

    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

    Email