Markitects Featured in Forbes’ “12 Exciting Agency Challenges”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Exciting Agency Challenges (And What They Mean For You)”.

Within the digital marketing space, some ideas push the boundaries of what agency professionals typically do. But taking on a job with such demands and challenges can be more satisfying as it allows agency professionals to think more creatively and develop innovative solutions to unique problems.

At Markitects, one of our most challenging projects was to rebrand seven different acquired companies under one new division of a Fortune 500 company. We visited as many of the seven as possible to get to know the business as it was before acquisition—its customers, markets, niche technologies, and unique value. This proved invaluable for the rebranding, as well as to assimilate them into our marketing campaigns.

Check out the insight of other industry professionals’ at the link below. Markitects is ready to help you solve your next marketing challenge. If you’d like to learn more about our services please contact us.

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Markitects Featured in Forbes’ “How To Approach A Larger Client”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Approach A Larger Client: 13 Essential Strategies For Crafting The Perfect Pitch”.

Business clients can range from massive corporations to the small to medium enterprises. Each of these companies has different needs, and because of that, the pitches that target them should be unique, based on the company itself.

At Markitects, we believe important prospects appreciate a personal touch. If you behave like they are already a client, meaning, do your homework to understand the business, research competitors, create a strategy or approach, and yes, give them a sample project — you will undoubtedly impress them. As a smaller agency, you can distinguish yourself by demonstrating interest and hard work — that is the perfect pitch.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help your business please contact us.

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Markitects Featured in Forbes’ “How To Revamp Your Marketing Funnel When Results Are Sub-Par”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article about key items you should check off when revamping your sales funnel.

At Markitects, we think that the most important aspect of a brand revamp is to segment your audience by demographics, and more importantly, psychographics such as reasons to buy, personal preferences or other selection criteria. After that, building detailed personas are key. Make sure to prioritize the most desired segments and include those you may not have been targeting previously. After that, focus on messaging.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

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Markitects Featured in Forbes’ “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies.” One of the biggest challenges agencies face is limited knowledge of a client’s target audience.

At Markitects we have a deep-dive process for entrenching our agency in our clients’ industries. That process begins with in-depth interviews with multiple customers that represent each major market segment.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

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Markitects Featured in Forbes’ “13 Best Strategies To Ensure Video Marketing Success”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Best Strategies To Ensure Video Marketing Success.” Over the last few years video has become the preferred method of content creation and sharing. Most people on social media enjoy interacting with a video much more than they would with just a simple text-based post.

At Markitects we believe one of the keys to creating successful marketing videos is to maintain brand identity. It’s easy to lose your brand focus when creating video projects. To help with this make sure you incorporate visual brand elements such as arrows, overlays and logo elements, while maintaining brand consistency with fonts and colors.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing capabilities and other marketing services please contact us.

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Markitects Featured in Forbes’ “Misleading Metrics that Paint the Wrong Picture About Your Brand”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “11 Misleading Metrics that Paint the Wrong Picture About Your Brand”. A company’s target metrics differ depending on what they are trying to accomplish with their marketing campaign. While there are only a handful of parameters that can genuinely make a difference in informing decisions, there is an entire collection of misleading ones.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services and associated analytics, please contact us.

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Markitects Featured in Forbes’ “Defining What Makes a Business Unique”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Defining What Makes a Business Unique: The Secret Sauce Of Successful Marketing”. Most employees, including at management level, know what their company does and how it performs its functions. However, even business owners can sometimes struggle to represent the unique value that the firm brings to the table.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services, please contact us.

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Markitects Announced as a Top 10 Pennsylvania Digital Marketing Company

DesignRush has named Markitects as a top 10 Pennsylvania Digital Marketing Company of 2019!

When brands select Markitects, they get the counsel of an extensive team of experts, skilled in all facets of marketing communications, for what it would cost to fill a very few positions in-house. The senior-level professionals at Markitects can show clients how to achieve marketing excellence without high overhead costs and with an increase in quality. If you are ready to start your next marketing endeavor, contact the Markitects team.

Read the full release here!

Markitects Named 2019 UpCity Local Excellence Award Winner

Markitects is thrilled to officially announce that we are one of the top service providers in Philadelphia! UpCity launched the Local Excellence Awards as a follow up to their national awards in early 2019, celebrating the top 20 service providers as measured by their UpCity Recommendability Rating.

UpCity is an online Marketplace that helps businesses find B2B service providers they can trust. UpCity’s Local Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals.

“The strength of our marketplace is built on the credibility of truly excellent providers like Markitects,” said Dan Olson, CEO of UpCity. “We are pleased to honor Markitects with a Local Excellence Award in Philadelphia.” 

View the list of all 20 of the top service providers in Philadelphia and read our client reviews here!

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Markitects, Inc.

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    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

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