Forbes features Markitects’ Founder & CEO, Francine F. Carb, in a recent article. The title is “How Will Experiential Marketing Evolve? 13 Experts Share Their Views”.
One of the most innovative approaches to marketing in the last year has been the growth of experiential marketing. By making the audience part of the marketing push, companies have managed to generate more interest in their products as a result. Even so, this type of marketing takes a lot of setup, and many businesses aren’t sure they’re ready to invest in the trend of experiential marketing as yet.
While experiential marketing has been consistently hyped as the “next big thing,” the fact that it depends greatly on human interaction has made industry professionals question its validity at a time when social distancing has become the norm. Experts from Forbes Agency Council weigh in on the current and future impact that experiential marketing is likely to have on the industry, and give us advice on how leaders can adapt to its effects.
Francine Carb, Founder and CEO of Markitects, recommends bridging the gap with video demos. “In the business-to-business world, video demos can effectively bridge the experiential marketing gap. By promoting technical experts as the heroes, customers can gain valuable insights, and companies can more intimately represent their brand. Demos can also be a little more light in nature and thus capture the personality of the company — a necessary component of establishing or expanding a customer relationship.”
Markitects works every day to keep our clients on the cutting edge of videos, to help them define themselves. Contact us to learn how our thriving agency can enhance your brand with specifically created videos.