Control Associates Helps Customer Gain Knowledge & Insights by Socializing Its Alarm Data—Beyond the Control System

In pharmaceutical companies, alarms are critical to the health of a room—and the viability of the product being manufactured there. Alarms, as part of the Control System, provide detailed information such as what day, time, how long, and if there was any product being made in that room when the alarms occurred. However, the Control System is typically in a separate room or secure part of the facility, where not everyone can have access to it—for many good reasons. But what if others can benefit from access to some of the data or the amalgamation of that data?

To address this challenge, the Control Associates Data Management team created an integration between the Control System and the industry’s widely accepted Data Historian tool.

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Markitects Included in Philadelphia Business Journal‘s Full Service Marketing Agency List

Markitects is proud to be included in the 2022 Philadelphia Business Journal Full Service Marketing Agency List! Each year, The Journal issues a list of Philadelphia’s top advertising, public relations, graphic design, video production, full-service marketing, brand marketing, and creative companies.

Ready to start your marketing program? Get in touch with us today!

Sales and Marketing: A Formidable Alliance

Historically, sales and marketing teams are not always on the same page. For salespeople, their objective is to get their products/services/solutions into the hands of their customers. Marketers, on the other hand, want to get the ‘idea’ of using or adopting the product into the minds of potential customers. You don’t always see these functions working together because their end goals are different; however, when sales and marketing organizations put aside their differences and collaborate, the results can be staggering. Experts report that aligning these functions can result in a 50% bump in your win rate.

To reap the benefits of an ideal Sales/Marketing partnership, you need to agree on some key elements:

The Target Audience and How They Purchase

Agree on who you are targeting and ‘how’ the customer decides to purchase your solution, known as their buying journey. The best way to determine your ideal customer is to map out ideal buyer characteristics. When related to the company, they are known as firmographics and for individuals, personas. Once this is determined, it will make it much easier to target your desired customers—whether they are current customers who could potentially buy more from you, or completely new customers. If your audience is technical, scientific, or engineering inclined, then they likely have some buying behaviors that have moved to the digital realm, while others may still desire a personal touch.

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Emerson Impact Partners Invite Their Customers to Emerson Exchange 2022

Emerson Exchange is more than just an industry-leading technical conference; it’s a unique opportunity to learn how you can maximize assets and increase profitability with other leaders and experts from across the process automation industry. The event will take place in Grapevine, Texas from October 24, 2022 through October 28, 2022. Learn more about the event below.

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Control Associates Helps Customer Leverage Golden Batch Data to Improve Operator Response & Insights

This pharma company had been looking to benchmark its current batches against a ‘gold standard’ in terms of duration time for each step in their manufacturing process. They wanted to go beyond a post-batch analysis in order to compare current batches with their ideal batch—at any point in the process. To accomplish this, Control Associates needed to first store the golden batch data and then develop a way that allowed this customer to perform ad hoc reporting—on demand and on the fly. In addition, this customer also needed to view the data not only as a report, but also in real-time on their DeltaV™ control system. Read the full story to learn more.

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Proconex Highlights Fisher™ WhisperTube Modal Attenuators to Protect Operators & the Community

Valve and pipeline aerodynamic noise causes concern for plant operators and maintenance personnel because it can affect plant availability and profitability. High noise levels can induce safety concerns for plant personnel and can lead to equipment damage through vibration and process control issues. Elevated noise at the fenceline can also disrupt the surrounding community.

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DoubleStar Highlights Recruitment Support Specialist, Melissa Brown

DoubleStar releases the third video in their new Employee Spotlight series. Watch the video to learn more about Melissa Brown, one of DoubleStar’s Recruitment Support Specialist, and what it’s like to work at DoubleStar.

In the current competitive climate where candidates are so hard to find, she has found that the supportive culture at DoubleStar makes a difference. The compassionate environment strengthens Melissa’s love for the company, “I always say that I want to be the DoubleStar mascot. I love the people I work with—the leadership team, as well as my coworkers.”

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Speed Up Commercialization With Control Associates’ Life Sciences Data Management Solutions

Dissimilar systems, orphaned data, and limited tools to properly analyze R&D data. Sound familiar? The Data Management team at Control Associates has been hearing this challenge among our Life Sciences customers for a decade or more. This is an enormous problem for the industry because siloed data leads to the inability to gain much needed insights from your process development activity. And that problem further leads to a slowdown of the commercialization process.

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NCCPAP Releases June 2022 Tax Update

NCCPAP has released its June 2022 Tax Update. Highlighted topics of this month’s report include updates regarding the Nationwide Tax Forums, 2022 Filing Season Processing, Direct Deposit on Prior Year Returns, Small Business/Self Employed Updates, Bots and AI, and Retirement Plan Pre-examination Compliance.

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Markitects, Inc.

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    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

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