Happy 25th Anniversary to Markitects

Let’s start at the beginning…

You could say that marketing for technology products officially started in 1984 (when I was just starting my career in marketing) with the mind-blowing Apple Computer Super Bowl ad—clearly a watershed moment for Apple, if not the entire industry. The meteoric rise of Apple, Microsoft, IBM and other technology leaders of the day incited a revolution—and the eventual birth of an entire industry—one comprised of hardware, software, distribution, service, and R&D companies of all types, started by individuals and financed by the venture capital community. Who wouldn’t want to be part of these exciting times?

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Thursday Thoughts: Relationship Marketing

What is Relationship Marketing?

Relationship marketing is a strategy designed to build and foster long-term relationships with customers. The goal is to establish customer loyalty for repeat sales; however, these customers also tend to act as good referral sources.

Think of brands you use and purchase from repeatedly. You have a relationship with these companies as they continue reaching out and selling to you. In comparison, there are companies you may buy from only once and never hear from again; you may not even remember their names.

In B2B marketing, we use traditional marketing in certain instances, but relationship marketing in others. We work with many companies that utilize us for the strategy and execution of their traditional marketing, but also have us oversee and aid in relationship marketing, alongside their sales team.

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Thursday Thoughts: Backlinking

To wrap up the month of February (and hopefully winter) here is our recap of our favorite Wednesday activity, SEMrushChat! This week’s discussion focused on the importance of trustworthy links in your SEO strategy.

First, let’s define what this means. Search engines’ ranking algorithms focus on a variety of different metrics to determine authoritativeness, relevancy, and trustworthiness of a website. One of these metrics is backlinking.

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Thursday Thoughts: PPC Audience Targeting

Every Wednesday, Markitects participates in SEMrush’s Twitter Chat. This week’s discussion focused on how to take advantage of PPC audience targeting.

Here are our top takeaways:

1) Some key audiences to include for general campaigns are:

  • Audiences consisting of previous visitors to your website, especially those from high buyer intent pages like a RFQ page
  • Audiences based on demographic reports (i.e. from Google Ads & Analytics)
  • Audiences consisting of individuals searching for specific terms that align with your campaigns’ keywords and ads

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Markitects Featured in Forbes’ “Drive Your Brand With Creative Messaging: 12 Expert-Recommended Tactics”

Forbes features Markitects in their article, “Drive Your Brand With Creative Messaging: 12 Expert-Recommended Tactics”. A strong, creative message is essential to brand awareness. Markitects’ approach to creative messaging: Meet With Customers Face-To-Face. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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NCCPAP Influences Redacted Data Policy

In December 2018, NCCPAP participated in a conference call with the IRS concerning issues affected by the IRS redaction of transcripts. Upon initially hearing about the IRS redacting proposal, a few months ago, NCCPAP immediately suggested the IRS simply put the unredacted information into the taxpayer representative’s e-Services secure mailbox. NCCPAP is proud to announce that effective January 7, 2019, Wage & Income (W&I) transcripts can be obtained in an unredacted format.

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New at Proconex: AccuTEST Safety Valve Test System

The AccuTEST Safety Valve Test System is a fully automated in-situ test system that utilizes a computer-controlled electric motor in conjunction with system pressure to verify set point. AccuTEST accurately determines if a valve lifts within set point tolerance and if the valve seat is tight, giving you the peace of mind that your safety relief valves will perform when needed and protect your plant assets and personnel. See AccuTEST in action at Atlantic Valve Services, Proconex’s valve service operations center.

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Fairman Group Suggests Top Questions to Ask a Tax Advisor

The 2018 tax season will be here soon. Have you experienced a life event such as retirement, a divorce, a move, a job change, or a transfer of wealth in the past year? In these situations, seeking the professional advice of a qualified tax advisor may be a given. When interviewing a qualified tax advisor, Fairman Group Family Office suggests that you ask the following 5 questions to gain valuable insight into the quality of relationship you can anticipate and how it will impact your overall financial health.

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NCCPAP Releases Its November IRS NPL Update

NCCPAP Immediate Past President, Steve Mankowski, CPA, recently attended the November 2018 IRS NPL meeting. Highlights of the meeting include the IRS Advisory Council Report (Now Available), WebEx Goes Prime Time, Secure Access for Tax Professionals, and a Filing Season Update.

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Markitects, Inc.



    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087