NCCPAP’s Capitol Hill Conference

Normally, May is when the NCCPAP (National Conference of CPA Practitioners) Board of Directors, Tax Committee, and other members go to Washington, D.C. Their purpose is to meet with members of Congress, the IRS, U.S. Department of the Treasury, and others who create the laws, and the interpretation of those law, that affect taxpayers. This highlight of the year involves a twelve-month-long process. They set an agenda, select those government representatives to visit, match NCCPAP members with them, and confirm in-person meetings. This year, NCCPAP will organize a small group of its members and likely visit Capitol Hill in the fall. In the meantime, this video showcases the importance of this event, what has been accomplished over the years, and the impact it has on members—and the CPA profession, in general.

Proconex Has the KTM™ Valves You Need, in All Brands, in Stock for Fast Delivery!

Proconex offers a wide variety of KTM™ floating and trunnion mounted ball valves, as well as pneumatichydraulic and electric actuators. In addition, their qualified technicians can service any valve or control device you need to efficiently operate your plant. For the brands you want, inventory you need, and an excellent customer experience, count on the Pros at Proconex.

Fairman Group’s Shawn Kindt, CPA/PFS, CFP® Speaks About Retirement Planning

In our present and uncertain times, sitting down to do long-term retirement planning may not be a top priority but it should be. There is enormous value in assessing your financial condition in connection with your evolving goals and aspirations. In this brief video, Fairman Group Partner, Shawn Kindt, CPA/PFS, CFP®, discusses the importance of evaluating your financial situation to help determine—and plan for—the next chapter of your life.

NCCPAP Supports the Small Business Expense Protection Act of 2020 (S.3612)

NCCPAP appreciates the efforts of Senator Chuck Grassley, Senator Ron Wyden, and their colleagues in the United States Senate to help small businesses across the country during the current COVID-19 pandemic.

In an open letter to Senators Grassley and Wyden, NCCPAP President Neil H. Fishman, CPA, CFE, FCPA, CAMS and Co-chairs of the NCCPAP Tax Policy Committee, Stephen F. Mankowski, CPA, CGMA and Sanford E. Zinman, CPA wrote, “At this time, NCCPAP wants to give our support to S.3612, the ‘Small Business Expense Protection Act of 2020.’

“It is clear to us that when the CARES Act (H.R.748) was passed, the intent was to provide assistance to small businesses and their owners once they were able to restart their operations. On April 30, the IRS issued Notice 2020-32 stating that businesses participating in the Paycheck Protection Program (PPP) would not be allowed to deduct expenses that their PPP funds were used for, even though they met the criteria for forgiveness. This, in our opinion, contradicts the intent of the previously passed legislation, which was written to assist small businesses, not hinder them.

“It is our hope that this legislation will become law, and that once the economy is allowed to restart, small business owners will get the full benefit of the CARES Act, as it was intended.”

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5 Key Metrics to Track When Raising Awareness of a Company’s CEO on LinkedIn

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

Note: for most of the items below, you need login access to your CEO’s LinkedIn account.


Connections are by default also Followers. It’s important to note how many Connections/Followers your CEO has at the start of your campaign and then on an ongoing basis while your campaign runs.

From a metrics standpoint, the number of Connections you have is only visible when logged into the CEO’s LinkedIn account; other users cannot see the exact number of Connections he or she has. The Follower metric is visible from anyone’s account that is connected to the CEO. There is not a historical record of this from a Personal LinkedIn page; instead, you should manually track this metric weekly.

If the CEO becomes a “LinkedIn Influencer,” people may start following the CEO’s page without connecting with them. However, Connections should still increase.

Important questions to ask: Is the CEO’s LinkedIn audience growing? Are we reaching more people? Are more people asking to connect with the CEO because of this campaign?

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HCC Partners Shares Ideas for Recruiting Talent During Covid-19

HCC Partners’ Founder and CEO, Jim Geier, is receiving many questions from clients during this unprecedented time. They are asking whether or not it makes sense for them to keep recruiting staff, especially with so much uncertainty during COVID-19.

Read Jim’s advice for recruiting talent during Covid-19 in the article below.

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Proconex Launches New Website

Congratulations Proconex! We thoroughly enjoyed our collaboration with you and all of the Emerson Impact Partners. It’s an honor to be your marketing agency for this important project featuring all of the products, services, and resources that are available to your customers.

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5 Ways to Amplify the Reach of Your CEO’s (or Other Executive’s) LinkedIn Posts

By Amanda Plavner, Digital Marketing Manager, Markitects, Inc.

How It Works: When a Connection ‘Likes’ a post, then that post appears in their Connections’ news feeds, thus amplifying reach. Since everyone has their own unique Connection network on LinkedIn, the more ‘Likes’ your posts receive, the more amplified it becomes.


When you post on LinkedIn, your post will automatically display in all of your Connections’ news feeds. It’s best to connect with people that will:

  • Be interested in the topics you post
  • Engage with your LinkedIn posts
  • Act as a referral network to spread your message even further

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Markitects Featured in Forbes’ “15 Must-Attend Conferences For Marketing Professionals”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Must-Attend Conferences For Marketing Professionals”.

Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.

Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen.

Francine Carb, Founder and CEO of Markitects recommends attending local networking events. “I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power.”

Along with the Chamber’s Economic Forecast, the Markitects team attends various networking events around the Philadelphia area. Contact us to learn how our thriving agency networks diligently to help our clients.

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Markitects, Inc.



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