Markitects Featured in Forbes’ “15 Underappreciated Traits And Skills Needed In Salespeople”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Underappreciated Traits And Skills Needed In Salespeople”. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of skills when hiring for your sales team.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below.

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Markitects Featured in Forbes’ “14 Unexpected Tips Experts Learned From Storytelling In Marketing”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “14 Unexpected Tips Experts Learned From Storytelling In Marketing”. Marketers are responsible for developing all kinds of stories to sell their products and services. All of the stories vary, but in the world of marketing they all play an extremely important role.

When telling a story, especially through digital media, start with the ending and make it an unexpected statement, such as, “Nuclear Power is Safer than Wind Energy.” This method allows you to gain attention right away, and then explain the whys and how. Another technique to use is Q&A. An example of this method would be, “How Is Insurance Software Changing the Industry? By Utilizing AI to Set Rates.”

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Markitects Featured in Forbes’ “10 Metrics To Use When Measuring ROI For Guest Content”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Metrics To Use When Measuring ROI For Guest Content”. Thought leadership content in the form of guest contributions is great, but it can often be difficult to track that in your return on investment. This type of content can be posted in a number of ways and can be tracked with different metrics to create a better understanding of your ROI.

An approach Markitects uses when crafting or ghostwriting original content for clients, is to have the thought leader of the article post it on their own LinkedIn account. This allows us to measure both individual and company metrics. In addition, we include in our emails, “Like this Article on LinkedIn.” LinkedIn is our measurement of choice for tracking ROI.

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Fairman Group Family Office’s Big Picture Concepts for Retirement Planning

Can I live to 100 with money to spare? That goal sounds great; however, retirement and longevity planning can be difficult. While our future is filled with a host of unknowns (family needs, life span, capital market returns, inflation), they should never prevent you from creating a plan—one that can help you answer a myriad of questions:

  • Can I retire?
  • What will my retirement look like?
  • Do I need extensive tax and estate planning?
  • How should I allocate my investments?
  • How will I draw down on my resources when I am no longer working?
  • Will my spouse be financially secure when I am gone?

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Markitects Featured in Forbes’ “Building A Media List? Follow These 12 Steps And Get Your Story Heard”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Building A Media List? Follow These 12 Steps And Get your Story Heard”. To get your client’s story in front of the right audience, you need a media list of the journalists who are prepared to cover the business’s news. To build such a list can be difficult.

One of the best ways to develop your media list is to look for the outlets that cover your competitors. They already know the competition and industry giving them the best sources and ability to provide different perspectives.

To read Markitects’ full insight, as well as insights from other industry professionals, click the link below.

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NCCPAP Releases Its July 2019 IRS NPL Update

NCCPAP Immediate Past President, Stephen Mankowski, CPA, recently attended the July 2019 IRS NPL meeting. Highlights of this month’s meeting include: Health Reimbursement Arrangements, Virtual Currency Compliance, and a Legislative Update. View the highlights below.

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Struggling to Find the Right Person to Run Your Company? HCC Partners can help.

Typically, the owner’s primary desire is to take a step back from the day-to-day management of the business in order to: focus on their longer term business strategy; spend less time worrying about how to make payroll; and have more free time. Unfortunately, they don’t feel comfortable making this change because their business is their ‘baby’ and they have no one on staff to take the reins.

If this situation sounds familiar, read HCC Partners recommendations on how to address both your transition/succession planning and your human capital needs at the link below.

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Fairman Group Has Moved!

Same Service, Same Team, New Location

After months of planning and preparation, they have moved their offices to Liberty Ridge in the Chesterbrook Business Park. Get a glimpse of the construction project and the new office in the video below!

Celebrate 25 Years With Us!

Get to Know Markitects…

We are the strategists, technology experts, and marketing pros that you’ve been looking for to execute your business plan or marketing vision. We partner with clients in technology, science, engineering and professional services to provide an active role in marketing and surpass their expectations. If you would like to develop a long-term relationship with a highly talented agency that advocates for your interests, we are a great match.

Be Relevant. Attract Ideal Clients. Expand Your Reach.

EXECUTING A NEW MARKETING STRATEGY TO ACHIEVE BREAKTHROUGH PERFORMANCE? CONTACT US TODAY!

Markitects, Inc.

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