Markitects Featured in Forbes’ “How To Revamp Your Marketing Funnel When Results Are Sub-Par”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article about key items you should check off when revamping your sales funnel.

At Markitects, we think that the most important aspect of a brand revamp is to segment your audience by demographics, and more importantly, psychographics such as reasons to buy, personal preferences or other selection criteria. After that, building detailed personas are key. Make sure to prioritize the most desired segments and include those you may not have been targeting previously. After that, focus on messaging.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

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Markitects Featured in Forbes’ “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies.” One of the biggest challenges agencies face is limited knowledge of a client’s target audience.

At Markitects we have a deep-dive process for entrenching our agency in our clients’ industries. That process begins with in-depth interviews with multiple customers that represent each major market segment.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

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Markitects Featured in Forbes’ “13 Best Strategies To Ensure Video Marketing Success”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Best Strategies To Ensure Video Marketing Success.” Over the last few years video has become the preferred method of content creation and sharing. Most people on social media enjoy interacting with a video much more than they would with just a simple text-based post.

At Markitects we believe one of the keys to creating successful marketing videos is to maintain brand identity. It’s easy to lose your brand focus when creating video projects. To help with this make sure you incorporate visual brand elements such as arrows, overlays and logo elements, while maintaining brand consistency with fonts and colors.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing capabilities and other marketing services please contact us.

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NCCPAP Releases Its October 2019 IRS NPL Update

NCCPAP Immediate Past President, Stephen Mankowski, CPA, recently attended the October 2019 IRS NPL meeting. Highlights of this month’s meeting include: IRS Reorganization Plans, Audit Techniques Guides for Expenses, National Tax Security Awareness Week, and Tax Form Updates. View the highlights below.

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This Halloween, Treat Yourself to Keystone™

Keystone Butterfly Valves have been known for their high quality and exceptional performance for over 60 years. Keystone resilient seated and high-performance butterfly valves are now available for the commercial market backed by this strong reputation for reliability, quality and service. Emerson also offers Keystone pneumatic and electric actuation and control products providing seamless compatibility and a single point of responsibility and contact for your valve package.

Learn more about the K-LOK® Series 36 and 37 High Performance Butterfly Valve and the Figure 222 Resilient Seated Butterfly Valve.

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Fairman Group Discusses Unexpected Wealth: When Wealth Becomes A Reality

Wealth can be garnered in numerous ways—from diligent savings, prudent investing, entrepreneurial ventures, equity compensation structures, inheritance, or divorce.

Whatever the circumstances, with newly created or realized wealth comes great responsibility, significant complexity, and potentially unsettling emotions. Handling this responsibility effectively can help ease your financial stress, simplify the associated burdens, and enable a more gratifying life experience.

At what point is someone considered to be wealthy? As with the notion of ‘success’, the definition of ‘wealth’ can differ across a spectrum of varying beliefs. Regardless, one universal truth remains: Without thorough consideration and careful planning, a significant change in the financial status of an individual or family can create confusion and complications.

If you find yourself faced with a multitude of financial issues dues to unexpected wealth, consider these questions:

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Jowitt and Rodgers Engages HCC Partners to Realize Its Succession Plan by Filling a Key Director of Sales Role

“Jim was recommended by two colleagues—a CFO and one of my contacts at DVIRC. While we had never used an Executive Search firm for a sales position, Jim did not disappoint. Not only did Jim set us on the correct path for a good fit, he also found more than one great candidate from which we could choose.”

See how Fred Rodgers, President of Jowitt and Rodgers Co., was able to focus back on the business and fill a key sales role pivotal to the future of the company.

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NCCPAP Releases Its September 2019 IRS NPL Update

NCCPAP President Neil H. Fishman, CPA, CFE, FCPA, CAMS and NCCPAP Immediate Past President, Stephen Mankowski, CPA, recently attended the September 2019 IRS NPL meeting. Highlights of this month’s meeting include: QBI Real Estate Rules, Appeals Update, and Incorrect Calculations for Capital Gains. View the highlights below.

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Markitects Featured in Forbes’ “Misleading Metrics that Paint the Wrong Picture About Your Brand”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “11 Misleading Metrics that Paint the Wrong Picture About Your Brand”. A company’s target metrics differ depending on what they are trying to accomplish with their marketing campaign. While there are only a handful of parameters that can genuinely make a difference in informing decisions, there is an entire collection of misleading ones.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services and associated analytics, please contact us.

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Markitects, Inc.

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