Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients”. Making clients happy, makes for a happy agency. But an even happier agency comes from being able to wow your clients. Read the article below for insights from Markitects and other industry professionals on how to start going the extra mile for your clients.
Read the Article
Simply stated, compensation, both pay and benefits, is one of the tools that organizations use to attract, retain and reward their employees. The compensation system that a company decides to implement should be strategic, competitive, affordable, and give you an advantage in the marketplace. Compensation can also be used as a powerful, strategic tool (in your business toolbox) to increase employee engagement and commitment.
Read HCC Partners’ six tips for bringing your compensation strategy to a whole new level.
NCCPAP Immediate Past President, Steve Mankowski, CPA, recently attended the April 2019 IRS NPL meeting. Highlights of the meeting include: Appeals Update, W-4 Redesign, and offer in Compromise.
Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Ways Businesses Can Convert Website Traffic To Sales”. A company’s online presence today needs to accomplish two things: capturing the visitor’s attention and driving sales. Often websites are designed to be attention-grabbing without regard to driving home a sale. The article below discusses how a website can play a successful and engaging role in your company’s sales strategy. Markitects’ suggests increasing engagement by always be creative and specific with your call to actions. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
Read the Article
Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Leading Reasons Your Business’ Website Traffic Is Dropping”. An online presence is a huge part of companies today, providing communication, information and sales information to customers and prospects. Because of this, measuring your website traffic is an absolute must. This article discusses how to interpret and diagnose drops in website traffic. Markitects’ tip is to always look at the geographic sources of website traffic which can show you if past, higher-level traffic rates were including erroneous, out-of-country data. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
Read the Article
Integration of Teams…
In business-to-business (B2B) organizations, sales and marketing departments are traditionally at odds with each other—competing for time, resources and accolades. It doesn’t have to be this way.
At Markitects, we’ve had tremendous success integrating our work with the goals and objectives of our clients’ sales organizations. In fact, we consider it to be a top priority and use it to gauge our overall program success. So much so, that we present our marketing program metrics to sales teams on a monthly basis at their pipeline meetings. At those meetings, we also gain valuable feedback to adjust our programs, and we use that venue to ask for participation in videos and customer stories.
In today’s world, chances are you or your company have a blog on your website. There are a few essential reasons to have a blog which include sharing updates and increasing search engine optimization (commonly referred to as SEO). Blogs need to be maintained and updated, which in short means content for blog posts needs to be constantly developed. Continually coming up with content within the bounds of your company’s industry can become tough and can lead to blogger burnout.
Below are two common causes for blogger burnout along with the symptoms you may be experiencing as a result. If you or someone at your company are experiencing these symptoms take a look at our recommendations on how to treat these symptoms.
Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Stand Out On Social Media: Tips For Boosting Your Business’ Brand”. The article discusses which characteristics and traits of a brand are the most important to show off when marketing on social media. Markitects’ believes showcasing attributes that build trust, such as stories and case studies, is the most effective way to show off. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
Read the Article
Our Best Tips Revealed…
One of the most effective marketing tools happens to be one of the most fun and rewarding to create—that being customer stories. Don’t frown; it’s true. Having developed several hundred of these over the course of two decades, I believe I can modestly state that I have the knack for them. That’s why I’d like to share some tips and guidelines for developing effective and interesting stories about your customers, partners, and even employees—whether as material for a sales presentation, newsletter, blog, or for internal consumption.
If you are planning on creating a website or refreshing your current website, make sure to consider the following questions.
1) How should I best utilize my homepage?
Your homepage is prime digital real estate. Most visitors to your site—both prospects and customers—will tend to go straight to your homepage, either from a search engine result or by typing in your direct URL. As such, your homepage has a huge impact on your digital reputation and overall sales funnel. The top portion of your homepage that displays within the visible screen size when you first land on the page is even more important!
This area of the your homepage is referred to as ‘above the fold’. Fill this with engaging hero images (also known as header images) with specific messages explaining who your company is. It is also ideal for the hero to help guide the user to where they should go to next on your website. A great example of this would be to incorporate a call to action (CTA) in text format or as a button.