Markitects Featured in Forbes’ “Social Media Marketing: How To Master The Art Of Going Live”

Forbes features Markitects in their article, “Social Media Marketing: How To Master The Art Of Going Live”. More than ever before, social media is all about being in the moment. It’s no wonder that live video capabilities have been adopted by multiple social platforms as of late. To learn how to create a successful live video campaign, read the article below featuring Markitects’ CEO and Founder, Francine Carb, and other experts in the industry.

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Markitects, Inc. Receives 2018 Best of Wayne Award in Marketing & Advertising

Markitects, Inc. has been selected for the 2018 Best of Wayne Award in the Marketing & Advertising category by the Wayne Award Program.

Each year, the Wayne Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Wayne area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Wayne Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Wayne Award Program and data provided by third parties.

To read the full press release from Wayne Award Program, click here.


Ramping up your marketing efforts for 2019? Contact Markitects for help!

The Value of Internships: More Than Meets the Eye

By Lauren Cooper, Marketing Intern

Since I began my internship at Markitects, in June of this year, I have had a front-row seat to experiencing every aspect of business to business marketing. I was fully immersed into their team of professionals in every area of their work; both internally and with clients.

As I prepare to graduate from the Villanova School of Business in the spring of 2019, I reflect on the academic knowledge that I’ve gained from school, coupled with my practical business experiences with Markitects. I am very grateful for the opportunity of this internship because it has allowed me to learn so many instrumental and supplemental nuances about marketing that are not taught in the classroom.

I was able to learn about the B2B marketing industry through many different research endeavors this summer. In one instance I was tasked with searching for professional emails to obtain leads for clients, and the task turned out to be more challenging than I expected. Personal contact information can be difficult to come by. However, now I have discovered many different platforms and research methods to assist me in personal contact searches. This assignment allowed me to become more familiar with the operations and needs of Markitects’ clients.

I was also exposed to Google Ads, where I gained an understanding of various benefits and implementation strategies. I learned about the vast amount of campaigns that are available, and when each strategy is most optimal. By analyzing competitors’ strategies and organic search results, I was able to compile a report to compare ads and examine which keywords would be most effective for purchase.

Another intriguing assignment I had was to organize and analyze data regarding email campaign results. I learned how to navigate analytical reports in order to track email opens, clicks, click-through-rates, unsubscribes, and bounces. Once I was able to comprehend the meaning of the results, it was easier to present our findings and determine the overall effect of each email campaign. As an intern, it was extremely rewarding to be able to experience numerous small assignments coming full circle. It was great to see how data is used to enhance future campaign strategies.

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Markitects Featured in Forbes’ “10 Ways B2B Marketers Can Improve Relationships With Sales Teams”

Forbes featured Markitects President & CEO, Francine Carb in the article, “10 Ways B2B Marketers Can Improve Relationships With Sales Teams”.

Many business-to-business (B2B) companies’ sales and marketing departments are typically competing for time, resources and accolades, but it does not have to be this way.

At Markitects, we have had tremendous success integrating our work with the goals and objectives of our clients’ sales organizations. We consider it to be a top priority and use it to gauge our overall program success. So much so, that we present our marketing program metrics to sales teams on a monthly basis at their pipeline meetings. At those meetings, we also gain valuable feedback to adjust our programs and we use that venue to ask for participation in videos and customer stories.

The following article shares 10 ways you can buck the trend and take more initiative in building ties with your or your clients’ sales teams. Try these suggestions on integrating sales and marketing teams in your organization and we are confident you will see some dramatic improvements.

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Markitects Featured in Forbes’ “15 Easy Ways to Improve Communication Between Team Members and Clients”

Forbes features Francine Carb, President & CEO of Markitects in their article, “15 Easy Ways to Improve Communication Between Team Members and Clients”. This topic is extremely important to us at Markitects, as we pride ourselves on communicating with our clients as much as possible. We value our close relationships with our clients and strive to meet their needs effectively and efficiently. Look for Francine’s response on page 3!

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Be True to Meis Van der Rohe:
Less is More

When it comes to creative choice, there is no ‘one right answer.’ How a client interprets a new logo, for example, emerges from that individual’s unique experiences, knowledge, and context. Overall, we seem to lack a common vocabulary to truly describe those likes and dislikes, so we thought it apt to take on the subject of Creative Choice—and The Lack Thereof.

As an agency, we are constantly challenged to find the perfect balance between abstract ideas and concrete results. For instance, creating a distinctive website that fits well with the client and their industry, while also standing out from the crowd, can be a challenge. Even something seemingly simple like developing a tagline that enhances a company name can take weeks to develop, refine, and perfect. Because there is no ‘one right answer,’ creative choice can lead you down a multitude of paths—none of which really work.

So, how do agencies like ours navigate this complex tangle of creativity? We use the powerful compass of “less is more.”

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Francine Carb Featured in Forbes

Forbes Agency Council recently featured Markitects in their article, “Seven Ways To Help Your Agency Reach Its Revenue Goals”. The article focuses on seven experienced agency professionals who discuss several ways new agency owners can achieve their revenue goals and build toward long-term success.

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Francine Carb Accepted into Forbes Agency Council

Banner, Forbes Agency Council, Official Member

Francine Carb, President & Founder of Markitects, Inc., a B2B strategic branding and digital marketing agency headquartered in Wayne, PA, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Francine joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses – and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

According to Francine, “I’m thrilled to be accepted into the Council. Now, our best practices for B2B content and design can be shared with others in the agency community. This will also enable broader access to industrial, engineering, scientific, and services organizations everywhere.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Francine Carb into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

For more information about Forbes Agency Council, visit https://forbesagencycouncil.com/. To learn more about Forbes Councils, visit forbescouncils.com.

Middle Market: Where It’s At!

A recent Philadelphia Chamber of Commerce event focused on the pros and cons of being in the middle. While those of you who are middle children may be subjected to taunts and stereotypes, middle market companies are in vogue. Why? They outperform F500’s and small companies alike, are attractive places to work, and are the lucrative targets of Private Equity firms, as well as those companies looking to grow by acquisition. It is truly a happy time for those in the middle.

Who comprises the Middle Market?

  • 200,000 businesses representing 3% of all U.S. companies
  • Annual revenues ranging from $10M-$1B
  • 5th largest global economy—larger than the entire country of Germany
  • Creator of 60% of all new jobs in the U.S.—over $1.1M jobs in 2013-2014

Q4 2017 by the numbers:

  • Revenue growth = 7.6% compared with 6.9% in the S&P 500
  • Employment growth = 5.2% compared with 1.4% for small businesses and 2.6% for large businesses
  • High confidence = 75% in the global economy, 86% in the national economy, and 88% in the local economy

Furthermore, according to Thomas Stewart, Executive Director, National Center for the Middle Market, middle market companies are more attractive than ever. Consumer middle marketers are considered niche, and therefore more interesting and socially responsible. They are successfully chipping away at the market share of name brand products. Think craft breweries, for instance. On the other side of business, B2B industrials are doing well because of their key roles in the supply chain, as connectors, to F500 companies who depend on them for products and services critical to our economy.

Among the top challenges of those in the middle are acquiring and retaining talent, competitive pressures, and the challenges of expanding internationally. Regarding capital investments, 69% plan to expand. While some of the panelists recommended international growth, others have grown primarily by acquisition and will continue to do so. Not surprisingly, workforce engagement is high on the priority list—whether through wage increases, training, or both. Overall, the middle marketers are not an impetuous group. They are not taking on new debt, are expanding capital expenditures judiciously, and keeping inventory levels steady.


We at Markitects are proud to have served middle market companies for over twenty years. For more information, contact us.

Markitects, Inc.

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    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

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