Over 25 years ago, when I was beginning my career in marketing, I decided to take a few design courses at night in Baltimore, where I was living at the time. The school, now called Maryland Institute College of Art (MICA), taught me many important lessons—which at that time were tailored to a physical or print world, but which are still applicable to this day in the digital world.
First, space is space. And while marketers like to fill that space with words and images, white space (the blank area in between images) is equally as important because it gives context to and defines the actual design, guiding the viewer’s eye from what is primary to what is secondary in priority. The human eye cannot view everything equally or all at once. It’s that simple.
When a business is just starting out, relationship marketing can seem intimidating. Here are our suggestions on how to incorporate relationship marketing in the early days of your business:
You could say that marketing for technology products officially started in 1984 (when I was just starting my career in marketing) with the mind-blowing Apple Computer Super Bowl ad—clearly a watershed moment for Apple, if not the entire industry. The meteoric rise of Apple, Microsoft, IBM and other technology leaders of the day incited a revolution—and the eventual birth of an entire industry—one comprised of hardware, software, distribution, service, and R&D companies of all types, started by individuals and financed by the venture capital community. Who wouldn’t want to be part of these exciting times?
Relationship marketing is a strategy designed to build and foster long-term relationships with customers. The goal is to establish customer loyalty for repeat sales; however, these customers also tend to act as good referral sources.
Think of brands you use and purchase from repeatedly. You have a relationship with these companies as they continue reaching out and selling to you. In comparison, there are companies you may buy from only once and never hear from again; you may not even remember their names.
In B2B marketing, we use traditional marketing in certain instances, but relationship marketing in others. We work with many companies that utilize us for the strategy and execution of their traditional marketing, but also have us oversee and aid in relationship marketing, alongside their sales team.
Forbes features Markitects in their article, “How To Unlock The Potential Of Original Content”. The article discusses the importance of writing content, as well as different options of how to create compelling content with subject matter experts (SMEs) easily. Read the full article below.
To wrap up the month of February (and hopefully winter) here is our recap of our favorite Wednesday activity, SEMrushChat! This week’s discussion focused on the importance of trustworthy links in your SEO strategy.
First, let’s define what this means. Search engines’ ranking algorithms focus on a variety of different metrics to determine authoritativeness, relevancy, and trustworthiness of a website. One of these metrics is backlinking.
Every Wednesday, Markitects participates in SEMrush’s Twitter Chat. This week’s discussion focused on how to take advantage of PPC audience targeting.
1) Some key audiences to include for general campaigns are:
Forbes features Markitects in their article, “Drive Your Brand With Creative Messaging: 12 Expert-Recommended Tactics”. A strong, creative message is essential to brand awareness. Markitects’ approach to creative messaging: Meet With Customers Face-To-Face. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.
Forbes features Markitects in their article, “Nine Agency Tips For Overcoming Unique Client Challenges”. Clients can bring a range of challenges to every agency including situations with unique requests and demands. Markitects approach to client challenges is to: Be a Partner From Day One. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.