International Institute for Learning, Inc. (IIL) is pleased to announce that its 14th annual IPM Day virtual conference will go live on Thursday, November 2. The conference is for project management professionals and other business leaders utilizing project management principles and practices, and it is expected to attract over 50,000 attendees from some of the largest and most respected companies around the world.
This year’s theme—People, Passion, and Purpose in a Digital Age—reflects the sweeping changes in our business environment.
Early in his career, Pastor Marc Ramirez was involved with a church construction project in Florida. When ministry interruptions arose, the construction company was inflexible and lacked knowledge or understanding of church ministry. No surprise that the building process was fraught with challenges. Fast-forward to Pastor Marc’s leadership role in the construction project for Fellowship Church in Dallas, PA, today. After learning about Horst Construction, he stated, “This is the kind of company we want to work with.” With this project, he’s experiencing a completely different mindset—and vastly improved working relationship.
Markitects, Inc. was recently re-certified as a National Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). This certification affirms that Markitects is a woman-owned, operated, and controlled business. WBENC’s national standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women. This coincides with Markitects’ celebrated twentieth year in business.
Francine Carb, Founder and CEO of Markitects, owns 100% of the business and is an award-winning member of the business community, where she is affiliated with many organizations throughout the Philadelphia region, including Entrepreneur’s Forum of Philadelphia, Mid-Atlantic Diamond Ventures, Greater Philadelphia Alliance for Capital and Technologies (PACT), and the Forum of Executive Women.
About Markitects
Markitects, Inc., founded in 1994, specializes in strategic marketing communications and product launches. The agency, known for its long-standing expertise in B2B technology marketing, has served over 200 clients in the technology, science and engineering fields since its inception. A two-time Philly 100 award winner, the agency provides market research, advertising, public relations, visual communications, outsourced marketing, social media, and digital marketing services to its clients. Learn more at www.markitects.com.
About WBENC
The Women’s Business Enterprise National Council is the nation’s largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.
As a Lancaster County farm boy, Dale R. Yoder, AIA, President of Cornerstone Design-Architects, had no idea what a lifelong influence his ninth grade drafting teacher would have on his career. Having an aptitude for both architecture and theology, Dale went on to earn dual degrees in order to pursue his interests—an Architecture degree from Temple University, and later a Master of Arts degree from Gordon-Conwell Theological Seminary. Many years and hundreds of projects later, Dale speaks about his background and partnered projects with Horst Construction.
James Hubbard, a Brit by birth, came to the U.S. in the late 1980’s under a basketball scholarship. At the time, he thought he would return to the U.K. after graduation, but his faith took him in another direction. After transferring to Messiah College where he majored in Exercise Physiology, his journey took him to Kutztown University as Assistant Provost, and eventually to New Covenant Christian School. James was also on the Board at Lebanon Free Church, where he initially met the Horst team when they were proposing new construction for the Church.
When it comes to Safety in Construction, expert Joe Heller can teach all of us a few things. Having been a biology teacher early on in his career, Joe knows the difference between science and the application of science in the field. In the case of safety, what’s important is the difference between Safety Science and Safety Law. With almost 40 years of experience running the safety program at Horst, he advises that if anyone is faced with a decision between what is safe and what is strictly legal, they should do it the safe way.
As we celebrate Administrative Professionals Week here at Horst, we thought we would share a behind the scenes look at what it takes to fill the invaluable role of Project Assistant. If Horst Construction were a machine, Christine Hess would easily be likened to the oil. In her role as Project Assistant, her reach is vastly important not only to the success of our project managers, but also to the efficiency of the projects themselves.
According to a new report from the CMO Council and Deloitte LLP, the role of the CMO has become much more complex in today’s digital, always-on world. Now, in addition to leading brand and marketing activities, CMOs find themselves responsible for owning the customer experience, tracking every encounter with users, demonstrating the value of marketing, and driving revenue for their companies.
The survey reveals a large gap between CMOs’ strategic priorities and their daily activities. CMOs say they would like to spend most of their time teaming with other leadership executives on global business and brand strategy (65.7 percent); yet only 16 percent achieve this. Other strategic priorities include innovating and implementing new approaches and strategies (57.8 percent), and evolving the brand narrative (39.6 percent).
CMOs say they spend most of their time reviewing and approving plans, budgets, and campaign elements (44.6 percent); attending meetings with peers and line-of-business leaders (42 percent); and making a case for marketing spend (38 percent).
To support CMOs, company executives, and other marketing professionals, we at Markitects have always had a very good head for strategy. To provide exceptional value and differentiate our agency, we have predominantly focused on growth strategies and marketing innovations. In fact, our strategic marketing process, Markitecture™, has benefited almost 300 companies over the course of 20+ years—many of which are national and global.
We are typically selected to help develop a plan for a new product, focus on a new initiative, or to respond to other challenges in market direction or customer needs. A few very recent examples include: new technologies to identify and stop counterfeit pharmaceuticals; thought leadership as a differentiator for a 100 year old construction firm; testing new sales channels for a homeopathic medicine company; and promoting engineering expertise for a manufacturing automation solutions company. We’ve also added executive coaching and sales leadership training to our professional services. And as always, we’re on top of the latest technologies and trends in digital marketing, marketing automation, marketing technologies, and sales tools.
If you’d like to work with marketing professionals who truly understand the challenges and opportunities your company is facing, email or give us a call and allow us to assess your needs.
Are the common areas at your facility ready for a facelift? By working with Horst Construction, you can achieve the upgraded look that your residents and their families desire in a relatively short period of time and at a reasonable cost. If you have an auditorium, employee lounge, activity space, or any other common areas in need of renovations—look no further than Horst Construction’s Special Services Division.
Presby’s Inspired Life has developed a close partnership with Horst Construction that goes back over ten years. One of the exceptional environments renovated was the Rydal Park 4,000 square foot auditorium.
Mutual Trust. Horst works hard to develop mutual trust in the relationships we have with Architects and Engineers. We are transparent and open, and continually working to earn the trust of our partners.
Quality Solutions. Horst understands that value engineering should not always mean “deleting”; it often means exploring other quality and creative solutions. We bring a vast array of experience to every project and explore different materials, construction methods, and systems with open minds to create the best project possible.
Budgets. We have a staff of experienced estimators and the latest technology for estimating. This greatly helps ensure the holistic, as well as the itemized, budget is accurate from the initial budget through preconstruction.
