Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Exciting Agency Challenges (And What They Mean For You)”.

Within the digital marketing space, some ideas push the boundaries of what agency professionals typically do. But taking on a job with such demands and challenges can be more satisfying as it allows agency professionals to think more creatively and develop innovative solutions to unique problems.

At Markitects, one of our most challenging projects was to rebrand seven different acquired companies under one new division of a Fortune 500 company. We visited as many of the seven as possible to get to know the business as it was before acquisition—its customers, markets, niche technologies, and unique value. This proved invaluable for the rebranding, as well as to assimilate them into our marketing campaigns.

Check out the insight of other industry professionals’ at the link below. Markitects is ready to help you solve your next marketing challenge. If you’d like to learn more about our services please contact us.

We have been ranked as one of the Best Brand Strategy Companies.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Approach A Larger Client: 13 Essential Strategies For Crafting The Perfect Pitch”.

Business clients can range from massive corporations to the small to medium enterprises. Each of these companies has different needs, and because of that, the pitches that target them should be unique, based on the company itself.

At Markitects, we believe important prospects appreciate a personal touch. If you behave like they are already a client, meaning, do your homework to understand the business, research competitors, create a strategy or approach, and yes, give them a sample project — you will undoubtedly impress them. As a smaller agency, you can distinguish yourself by demonstrating interest and hard work — that is the perfect pitch.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help your business please contact us.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article about key items you should check off when revamping your sales funnel.

At Markitects, we think that the most important aspect of a brand revamp is to segment your audience by demographics, and more importantly, psychographics such as reasons to buy, personal preferences or other selection criteria. After that, building detailed personas are key. Make sure to prioritize the most desired segments and include those you may not have been targeting previously. After that, focus on messaging.

Check out the insight of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “How To Learn More About A Target Audience: 13 Secrets From Digital Agencies.” One of the biggest challenges agencies face is limited knowledge of a client’s target audience.

At Markitects we have a deep-dive process for entrenching our agency in our clients’ industries. That process begins with in-depth interviews with multiple customers that represent each major market segment.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about how Markitects can help grow your business by reaching the right target audience and other marketing services please contact us.

Markitects has been ranked as one of the Best Digital Agencies.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Best Strategies To Ensure Video Marketing Success.” Over the last few years video has become the preferred method of content creation and sharing. Most people on social media enjoy interacting with a video much more than they would with just a simple text-based post.

At Markitects we believe one of the keys to creating successful marketing videos is to maintain brand identity. It’s easy to lose your brand focus when creating video projects. To help with this make sure you incorporate visual brand elements such as arrows, overlays and logo elements, while maintaining brand consistency with fonts and colors.

Check out Markitects’ full insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing capabilities and other marketing services please contact us.

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