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Markitects, Inc. Receives 2018 Best of Wayne Award in Marketing & Advertising

Markitects, Inc. has been selected for the 2018 Best of Wayne Award in the Marketing & Advertising category by the Wayne Award Program.

Each year, the Wayne Award Program identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Wayne area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Wayne Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Wayne Award Program and data provided by third parties.

To read the full press release from Wayne Award Program, click here.

Ramping up your marketing efforts for 2019? Contact Markitects for help!

Fairman Group Provides Important Year-End Tax Income Planning Updates

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The Value of Internships: More Than Meets the Eye

By Lauren Cooper, Marketing Intern

Since I began my internship at Markitects, in June of this year, I have had a front-row seat to experiencing every aspect of business to business marketing. I was fully immersed into their team of professionals in every area of their work; both internally and with clients.

As I prepare to graduate from the Villanova School of Business in the spring of 2019, I reflect on the academic knowledge that I’ve gained from school, coupled with my practical business experiences with Markitects. I am very grateful for the opportunity of this internship because it has allowed me to learn so many instrumental and supplemental nuances about marketing that are not taught in the classroom.

I was able to learn about the B2B marketing industry through many different research endeavors this summer. In one instance I was tasked with searching for professional emails to obtain leads for clients, and the task turned out to be more challenging than I expected. Personal contact information can be difficult to come by. However, now I have discovered many different platforms and research methods to assist me in personal contact searches. This assignment allowed me to become more familiar with the operations and needs of Markitects’ clients.

I was also exposed to Google Ads, where I gained an understanding of various benefits and implementation strategies. I learned about the vast amount of campaigns that are available, and when each strategy is most optimal. By analyzing competitors’ strategies and organic search results, I was able to compile a report to compare ads and examine which keywords would be most effective for purchase.

Another intriguing assignment I had was to organize and analyze data regarding email campaign results. I learned how to navigate analytical reports in order to track email opens, clicks, click-through-rates, unsubscribes, and bounces. Once I was able to comprehend the meaning of the results, it was easier to present our findings and determine the overall effect of each email campaign. As an intern, it was extremely rewarding to be able to experience numerous small assignments coming full circle. It was great to see how data is used to enhance future campaign strategies.

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HCC Partners’ Jim Geier Featured on ‘Master Your Finances’ Radio Program

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Markitects, Inc.



    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087