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Author: Markitects, Inc.

Markitects Recognized as a Top Digital Agency for Improving Companies’ Online Presence

TopBrandingCompanies.com has recognized Markitects as a Top Digital Agency to Improve a Companies’ Online Presence.

95% of people in North America are internet users, indicating that most consumers are interacting with brands online. This has led brands to invest more in optimizing their online presence. Working with a digital agency can strengthen a brand’s online positioning, generate more qualified leads and increase conversions. Visit our services page for more information and contact the Markitects team if you’re ready to improve your online presence.

Read the full release here!

Proconex’s Fisher™ OEM Parts: Quality You Can Count On

Non-OEM parts can be hazardous to your facility’s health. Despite their budget-friendly appeal, OEM alternative parts may not keep your factory running to its full capacity long term. The high level attention to detail that goes into Fisher™ OEM parts cannot be replicated by another manufacturer. Learn more by clicking on the image below.

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NCCPAP Highlights IRS Virtual Currency Summit

On Tuesday, March 3, National Conference of CPA Practitioners (NCCPAP) President Neil H. Fishman, CPA, CFE, FCPA, CAMS, and its Past President, Tax Chair and IRS National Public Liaison, Stephen Mankowski, CPA, attended the IRS Virtual Currency Summit in Washington, DC. The Summit was hosted by IRS Commissioner Charles Rettig and Assistant Deputy Commissioner, Compliance Integration John Cardone. Read the highlights from the four panel sessions below.

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Markitects Featured in Forbes’ “Ways A Business Can Use Video To Engage Its Audience”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Unique Ways A Business Can Use Video To Engage Its Audience”.

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

However, there are several techniques that a business can utilize when their chosen medium is video. To make an impact, a company must stand out with their content.

Markitects has been creating more and more videos on behalf of our clients. These range from ‘explainer videos’ to quick promotional videos and Markitects’ secret recipe includes a lot of animation.

Francine Carb, Founder and CEO of Markitects says, “It seems counterintuitive, but using animation as a video can often communicate a message better than a talking head. The reasons are: the ability to create the scene to suit the message, the flexibility to add captions and transition slides, and the creative freedom to make a point directly, rather than subtly. Animation also enables you to feature brand attributes to support your message.” says Francine Carb, Founder & CEO of Markitects, Inc.

Contact us to learn more about our video marketing services.

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Fairman Group Explains Educational Tax Credits Benefits

A tax credit is a wonderful thing because it lowers your tax bill, dollar for dollar. What could be even better? Lowering your tax bill and having the money go towards the noble cause of education.

Pennsylvania offers two educational tax credits as a means for providing families alternatives to their neighborhood public schools. The Educational Improvement Tax Credit (EITC) is a tax credit for contributions to a qualified Scholarship Organization, Educational Improvement Organization or Pre-Kindergarten Scholarship Organization.

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NCCPAP Releases Its February 2020 IRS NPL Update

Immediate Past President and current Tax Chair, Stephen Mankowski, CPA, recently attended the February 2020 IRS NPL meeting. Highlighted topics include: Taxpayer First Act, New Advisory Group for Foreclosure Notices, and IRS Vision 2020.

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Proconex has Powerful Keystone™ Butterfly Valves In Stock & Ready for Delivery

Butterfly valves offer true isolation and control capabilities in a single product. Designed for accurate flow and pressure control, they are ideal in applications where positive isolation is required. Butterfly Valves can replace gate, ball and globe valves very cost-effectively. Learn more about their popular Keystone Butterfly Valves that are in stock and ready for delivery by clicking below.

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Markitects Featured in Forbes’ “Making The Most Of This Year’s Advertising Budgets”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Making The Most Of This Year’s Advertising Budgets: 15 Expert Tips”.

Over the last decade, the number of channels for marketing products has more than doubled. As expected, the amount of spending has matched the increased number of channels, with businesses in any industry striving to make the most of their advertising budgets so as to take advantage of as many marketing channels as possible.

With so many options available, it’s essential that organizations only invest in channels that actually prove their worth. Figuring out what those channels are early and getting in on the ground floor can put a company miles ahead in the game.

Markitects predicts that this year’s B2B trend will be to utilize and leverage various aspects of LinkedIn in a single campaign. Sponsored ads (paid advertising) will lead to LinkedIn profiles and organic posts, which will lead to landing pages and calls to action. The concept is to begin by targeting a specific audience with something attention-getting, then transition to a thought leadership article or educational information, and eventually to a company’s website. 

LinkedIn has already become an important part of almost all of our clients’ campaigns this year and we believe it will only expand. If you are looking for help with your social media and associated advertising, please contact us.

To read the insights of other industry professionals, please click the link below.

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Markitects Recognized as a Top 2020 Digital Marketing Agencies

TopBrandingCompanies.com has named Markitects as a top 2020 Digital Marketing Agency. Specifically, Markitects was awarded this for helping businesses generate more leads by designing and executing effective online marketing strategies.

The Markitects Digital Team handles everything from website design/development and updates, to digital advertising, to email marketing, and everything in between. Visit our services page for more information and contact the Markitects team if you’re ready to improve your digital marketing.

Read the full release here!

Markitects, Inc.

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