Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Critical Steps To Take During A Company Rebrand”. As consumer trends and technology changes, companies may also need to make a change to stay relevant. Markitects’ advice for companies looking to rebrand is to incorporate something from the old brand into the new—whether an element of the logo, the color palette, a tagline or combination. Read Markitects’ full insight, along with insights from other industry professionals, in the article below.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Agency Pros Share Their Favorite Ways To Surprise And Delight Their Clients”. Making clients happy, makes for a happy agency. But an even happier agency comes from being able to wow your clients. Read the article below for insights from Markitects and other industry professionals on how to start going the extra mile for your clients.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Ways Businesses Can Convert Website Traffic To Sales”. A company’s online presence today needs to accomplish two things: capturing the visitor’s attention and driving sales. Often websites are designed to be attention-grabbing without regard to driving home a sale. The article below discusses how a website can play a successful and engaging role in your company’s sales strategy. Markitects’ suggests increasing engagement by always be creative and specific with your call to actions. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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You can visit WebDesignCompanies.com for a list of the top website design companies.

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “12 Leading Reasons Your Business’ Website Traffic Is Dropping”. An online presence is a huge part of companies today, providing communication, information and sales information to customers and prospects. Because of this, measuring your website traffic is an absolute must. This article discusses how to interpret and diagnose drops in website traffic. Markitects’ tip is to always look at the geographic sources of website traffic which can show you if past, higher-level traffic rates were including erroneous, out-of-country data. Read more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Stand Out On Social Media: Tips For Boosting Your Business’ Brand”. The article discusses which characteristics and traits of a brand are the most important to show off when marketing on social media. Markitects’ believes showcasing attributes that build trust, such as stories and case studies, is the most effective way to show off. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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Forbes features Markitects in their article, “How To Unlock The Potential Of Original Content”. The article discusses the importance of writing content, as well as different options of how to create compelling content with subject matter experts (SMEs) easily. Read the full article below.

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Forbes features Markitects in their article, “Drive Your Brand With Creative Messaging: 12 Expert-Recommended Tactics”. A strong, creative message is essential to brand awareness. Markitects’ approach to creative messaging: Meet With Customers Face-To-Face. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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Forbes features Markitects in their article, “Nine Agency Tips For Overcoming Unique Client Challenges”. Clients can bring a range of challenges to every agency including situations with unique requests and demands. Markitects approach to client challenges is to: Be a Partner From Day One. Learn more about Markitects’ approach, along with insights from other experts in the industry, in the article below.

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Forbes features Markitects in their article, “Social Media Marketing: How To Master The Art Of Going Live”. More than ever before, social media is all about being in the moment. It’s no wonder that live video capabilities have been adopted by multiple social platforms as of late. To learn how to create a successful live video campaign, read the article below featuring Markitects’ CEO and Founder, Francine Carb, and other experts in the industry.

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Forbes featured Markitects President & CEO, Francine Carb in the article, “10 Ways B2B Marketers Can Improve Relationships With Sales Teams”.

Many business-to-business (B2B) companies’ sales and marketing departments are typically competing for time, resources and accolades, but it does not have to be this way.

At Markitects, we have had tremendous success integrating our work with the goals and objectives of our clients’ sales organizations. We consider it to be a top priority and use it to gauge our overall program success. So much so, that we present our marketing program metrics to sales teams on a monthly basis at their pipeline meetings. At those meetings, we also gain valuable feedback to adjust our programs and we use that venue to ask for participation in videos and customer stories.

The following article shares 10 ways you can buck the trend and take more initiative in building ties with your or your clients’ sales teams. Try these suggestions on integrating sales and marketing teams in your organization and we are confident you will see some dramatic improvements.

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