Forbes featured Markitects President & CEO, Francine Carb in the article, “10 Ways B2B Marketers Can Improve Relationships With Sales Teams”.
Many business-to-business (B2B) companies’ sales and marketing departments are typically competing for time, resources and accolades, but it does not have to be this way.
At Markitects, we have had tremendous success integrating our work with the goals and objectives of our clients’ sales organizations. We consider it to be a top priority and use it to gauge our overall program success. So much so, that we present our marketing program metrics to sales teams on a monthly basis at their pipeline meetings. At those meetings, we also gain valuable feedback to adjust our programs and we use that venue to ask for participation in videos and customer stories.
The following article shares 10 ways you can buck the trend and take more initiative in building ties with your or your clients’ sales teams. Try these suggestions on integrating sales and marketing teams in your organization and we are confident you will see some dramatic improvements.
Read the Article