Markitects Featured in Forbes’ “Misleading Metrics that Paint the Wrong Picture About Your Brand”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “11 Misleading Metrics that Paint the Wrong Picture About Your Brand”. A company’s target metrics differ depending on what they are trying to accomplish with their marketing campaign. While there are only a handful of parameters that can genuinely make a difference in informing decisions, there is an entire collection of misleading ones.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services and associated analytics, please contact us.

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Markitects Featured in Forbes’ “Defining What Makes a Business Unique”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Defining What Makes a Business Unique: The Secret Sauce Of Successful Marketing”. Most employees, including at management level, know what their company does and how it performs its functions. However, even business owners can sometimes struggle to represent the unique value that the firm brings to the table.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services, please contact us.

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Markitects Featured in Forbes’ “14 Things To Remember When Creating ‘Explainer’ Videos”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “14 Things To Remember When Creating ‘Explainer’ Videos”. Videos are a common form of content these days, with ‘explainer’ videos being particularly popular. While many of us like to think that it’s a piece of cake to create good video content, it’s just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and to reach the right audience.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our video marketing services, please contact us.

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Markitects Featured in Forbes’ “15 Underappreciated Traits And Skills Needed In Salespeople”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “15 Underappreciated Traits And Skills Needed In Salespeople”. While some may be labeled as natural salespeople, there are traits that aren’t necessarily “salesy” that are actually imperative to being a successful salesperson. Some of these skills can be taught, while others come more naturally. That’s why it’s important to look for the right mix of skills when hiring for your sales team.

Check out Markitects’ insight, as well as that of other industry professionals’ at the link below.

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Markitects Featured in Forbes’ “14 Unexpected Tips Experts Learned From Storytelling In Marketing”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “14 Unexpected Tips Experts Learned From Storytelling In Marketing”. Marketers are responsible for developing all kinds of stories to sell their products and services. All of the stories vary, but in the world of marketing they all play an extremely important role.

When telling a story, especially through digital media, start with the ending and make it an unexpected statement, such as, “Nuclear Power is Safer than Wind Energy.” This method allows you to gain attention right away, and then explain the whys and how. Another technique to use is Q&A. An example of this method would be, “How Is Insurance Software Changing the Industry? By Utilizing AI to Set Rates.”

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Markitects Featured in Forbes’ “10 Metrics To Use When Measuring ROI For Guest Content”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “10 Metrics To Use When Measuring ROI For Guest Content”. Thought leadership content in the form of guest contributions is great, but it can often be difficult to track that in your return on investment. This type of content can be posted in a number of ways and can be tracked with different metrics to create a better understanding of your ROI.

An approach Markitects uses when crafting or ghostwriting original content for clients, is to have the thought leader of the article post it on their own LinkedIn account. This allows us to measure both individual and company metrics. In addition, we include in our emails, “Like this Article on LinkedIn.” LinkedIn is our measurement of choice for tracking ROI.

To read the full piece on Markitects’ insight, as well as the insights from other industry professionals, click the link below.

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Markitects Featured in Forbes’ “Building A Media List? Follow These 12 Steps And Get Your Story Heard”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Building A Media List? Follow These 12 Steps And Get your Story Heard”. To get your client’s story in front of the right audience, you need a media list of the journalists who are prepared to cover the business’s news. To build such a list can be difficult.

One of the best ways to develop your media list is to look for the outlets that cover your competitors. They already know the competition and industry giving them the best sources and ability to provide different perspectives.

To read Markitects’ full insight, as well as insights from other industry professionals, click the link below.

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Markitects Featured in Forbes’ “Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “Agency Pros Offer 15 Tips To Help Businesses Create Engaging Videos”.

Consumers love videos because they are interesting and engaging. Companies love using videos because they offer flexibility and deliver a high impact. Whether the video is created on a whim for a livestream or with strategic thought through a script and storyboard, no one can question the monumental presence video content plays in marketing. A great video doesn’t always come easy though–especially one that effortlessly grabs the attention of its audience and boasts large impression and engagement metrics.

Markitects’ advice for businesses looking to create engaging videos is to use a company spokesperson. Using a company spokesperson in a video can represent your company and brand in an authentic way. This helps your video promote content in an genuine and authoritative way without coming off as too pushy or sales-focused.

Read more about Markitects’ insight, along with insights from other industry professionals at the link here.

Francine Carb Published in Forbes’ “Developed Client Relationships That Count With Insightful Questions”

Markitects’ Founder and CEO, Francine Carb’s strategic approach to developing client relationships was recently published in Forbes! The article focuses on asking insightful questions to develop meaningful client relationships.

Markitects is an agency that’s been in business for over 25 years. As a result, we have honed our skills in asking questions. In fact, the art of asking questions has become an integral part of our strategic marketing process. It allows us to differentiate our services and provide a higher level of strategic guidance.

For our full insights on what type of questions to ask and how to ask them, read more at the link below.

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Markitects Featured in Forbes’ “13 Tips For Crafting An Engaging Email Campaign That Garners Leads”

Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “13 Tips For Crafting An Engaging Email Campaign That Garners Leads”. Company marketing strategies have been rapidly changing recently. Email, unfortunately, is often left behind for the ride, especially since the consumer tendency is to view marketing emails as spam. Eliminating email from your marketing strategy is not the answer though!

Email campaigns are an invaluable tool for marketers when messaging, analysis and deliverability are executed correctly. Markitects’ advice for companies looking to increase leads from email campaigns is to utilize a CRM system. Along with this, the marketing agency should follow up with the sales team regularly for insights on leads generated from email campaigns.

Read Markitects’ full insight, along with insights from other industry professionals, in the article below.

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