Forbes features Markitects’ Founder & CEO, Francine F. Carb, in their article, “11 Misleading Metrics that Paint the Wrong Picture About Your Brand”. A company’s target metrics differ depending on what they are trying to accomplish with their marketing campaign. While there are only a handful of parameters that can genuinely make a difference in informing decisions, there is an entire collection of misleading ones.
Check out Markitects’ insight, as well as that of other industry professionals’ at the link below. If you’d like to learn more about our marketing services and associated analytics, please contact us.