Horst Features Luther Village Senior Living Complex

There’s no question that building apartments for low-income seniors takes a high level of both dedication and organization, not to mention an in-depth knowledge of the community, quality resources, and government regulations. With those requirements, you could say that Luther Village of Dover, Delaware, got pretty lucky when selecting their leader; however, when you ask Ken Richter, Deputy Director, he thinks he’s the lucky one.

Read More

Visit Horst at the 2017 PHCA AL/PC Summit

Horst has the expertise, attention to detail, and client-focused approach to deliver exceptional environments—whether non-profit or for profit; new construction or renovations. Horst Construction not only specializes in senior living environments, but also offers valuable services that allow us to become an integral part of your facilities team—whether expanding, adapting to new requirements, or addressing emergency repairs.

To learn more about how Horst’s Special Services Group can partner with you on your next senior living facility upgrade, renovation, or expansion project, stop by Booth #34 and meet Ryan Null, Director of Special Construction Services.

Learn More About Horst’s Senior Living Projects

DME Leads Panel of Experts At INTERPHEX

At Interphex 2016 DME hosted a new education track. The program, titled DME Facility Focus, encompassed feedback and analysis regarding the latest industry trends and technologies affecting manufacturing facilities in the life sciences sector. Based on survey data derived from polling a range of professionals across the industry, DME engineers and industry experts provided analysis and insight into the future of cGMP facilities, as well as practical guidance on how new technologies can transform current manufacturing operations.

DME Facility Focus is back again for 2017. We will be hosting two panel discussions, again based on data from our most recent survey results.

DME Drives Evolution in Aseptic Process at ISPE

Barrier/Isolator, Disposables and Small-Scale Manufacturing

Join DME, an industry leader in Process and Facility Design, at the 2017 Aseptic Conference on March 7-8, 2017 in Reston, VA

Meet DME experts David M. Marks, P.E., President, and Hite Baker, Principal Process Engineer, at booth #401 where they will be available to speak with you about how your facility can evolve, using transformational technologies in aseptic operations.

The Lost Art of Honest Communications

And Why John Cleese Tickles Our Funny Bone, Every Time

by Francine Carb, President

woman, smiling, trees

I recently attended Kimmel Center lecture by John Cleese. While many of these events are an opportunity to listen to and simply be in the presence of great generals, heads of state, authors, and adventurers, the ‘Master of Silly Walks’ hit the mark with me.

John had quite a few pithy stories and lessons learned to share with the audience. I’ll paraphrase and share them with you, in a business context:

 


1. Stepping out of political correctness, every now and then, allows us to be honest, without being offensive. There’s great freedom to saying what we mean, without worry about repercussions.

Businesses—especially technically- or engineering-oriented businesses—are often paralyzed by the need to get everything exactly right, rather than focus on the audience. Take a step back, speak in the voice of your customer, and you’ll be heard with honesty and integrity.

2. Being creative requires free time and the ability to just play. Being playful produces lots of creative ideas. When’s the last time you allowed yourself to just play? Without fun, I’m afraid we’re already well down the path to become serious bores.

Take some time to allow yourself and your mind to relax. You’ll be amazed with your newfound ability to problem solve or handle a challenging situation. Go ahead and try that ‘out of the box’ idea you’ve been mulling over. It might be just the thing to get out of your comfort zone and move the bar—especially if you are a leader at your company.

3. Telling a joke, with laughter as a result, requires practice and skill. Telling a joke where people can’t stop crying, cackling, and foot stomping requires a gift.

Not everyone is, or should be, an entertainer; however, laughter can get most people to open up and more easily contribute to a conversation. And isn’t opening up a very useful objective of any company-client or boss-employee relationship.


Ready to have some honest communications with your employees, customers, and peers? Contact the marketing professionals at Markitects for more information about our Markitecture workshops and other consulting services for companies that desire growth.

Horst President, Harry Scheid, Advises Clients on What to Consider When Selecting Your Construction Partner

With over 32 years in the business, Harry prides himself on being a community leader, exceptional building provider, and client advocate. As President & CEO of Horst Construction, he provides leadership to Horst’s multi-disciplinary teams throughout all stages of a project—from discussion through ribbon cutting. His creative approach to value engineering, constructibility, and planning is one of the reasons clients come back to Horst time and again.

Read More

Horst Director of Special Services Explains How to Succeed in Senior Living

There’s a reason why residents at Presby’s Inspired Life senior living facility stop the superintendent and tell him what a pleasure it is having the Horst Special Services team working in their living space—and that reason starts with Ryan Null. Ryan learned the ropes early on in his career, having managed a number of complex renovations at the VA Hospital in Virginia. There, he was often renovating a wing, just a few feet away from returning veterans being treated for major injuries.

Read More

My Predictions and Preparing for New Challenges in 2017

A Master at Capturing Space… One Church at a Time

by Francine Carb, President

 

It’s a new year and unlike most of the prior decade, we’ll be facing some unprecedented challenges. Are you ready to take them on? Here are my top 5 business predictions and some prescriptive suggestions to best take advantage of them.

Competition will have a comeback.
There should be no argument that the business climate has been pretty blah for a fairly long period of time. We’ve become complacent and even the most business-savvy of us are used to a bland, if not dreary, competitive environment. That’s going to change this year. With companies upping the ante on investments in capital, people, and technology, you’d better get on your game and start investing in marketing your company. Look to traditional and digital advertising, as well as public relations, to take a jump in 2017.

More businesses will be shopping for your products/services/solutions.
With more competition, and more marketing activity, B2B customers will take shopping very seriously. Price won’t be the major factor either. New ideas, alignment of values, and solid performance will get their attention—while excellent account management and customer service will keep them coming back for more. Look to increased competition for new hires, overall marketing communications, and creative approaches on the rise. Intelligence and creativity will be the most sought after characteristics in companies and people for 2017.

Storytelling will take center stage as the marketing technique of choice.
All businesses have needs. It’s the alignment of these needs with your approach/methodology/culture that will convince new customers to select your company. While experience and skills do matter, storytelling is what will differentiate your company from others. Businesses feel most comfortable when selecting a company who understands their specific needs and has accomplished similar work for similar companies—hence storytelling. Take a hard look at revamping your case studies, testimonials, and presentations to add more engagement. Speak directly to customers to gain the appropriate understanding to become a great raconteur in 2017.

Mobile-friendly is no longer an option.
When is comes to websites, email marketing, and events, it is no longer an option to not be mobile friendly. Google will no longer prioritize your content as important and customers will be less likely to find your information organically. With consumer marketing completely on board, it’s time to ensure that you make a meaningful first impression with B2B customers and prospects alike.

Marketing Automation fees will come down from the stratosphere.
Marketing automation products that are currently sold as upgrades to Salesforce and other CRMs will have to address their exorbitant fee structures in 2017. We all want them; however, we all cannot afford them. 2017 will bring new service offerings and lower fees, so we no longer have to juggle multiple spreadsheets after every marketing outreach campaign—or so I hope.

 

Check back next year for my top 5 business predictions for 2018!

Horst Creates Family Center Vision for State College Alliance Church

Church leaders and their congregations often wonder when it’s the right time to expand or renovate, whether in a small or significant way. For State College Alliance Church in Pennsylvania, the creation of a Family Life Center began in April of 2013 at a special service celebrating the burning of their mortgage.

While a momentous and satisfying accomplishment, it wasn’t long after that, when they asked themselves, “What’s next?” There was no pressure to do anything, but they were aware that any future vision would be a process and likely take a long time to achieve.

Read More

Markitects, Inc.

    Phone

    Address

    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

    Email