When growth plans or competitive pressures require you to expand into new geographies, reach untapped market segments, or add to your product portfolio, it’s time ‘to do launch’. Launch is unique in that it requires all of the skills, talents, and industry knowledge of starting a new endeavor, yet it resides within an existing company, which is very challenging. Companies ask, “What is this new thing and how does it fit?” With decades of experience and hundreds of product launches on our resume, Markitects provides sound advice and a viable action plan. With the strategic mindset to help you work through brand, voice of customer, marketing plan, and sales approach, we can ensure your new product or service is well received…and in a timely manner.
Your visual brand consists of your logo, colors, fonts, icons, tagline, & layout. It includes real life applications, like the signage on your building, a proposal, or your physical checks. These items are public, so they carry weight in creating a lasting impression.
Clever content appeals to your target audience’s intelligence and gains trust. Markitects has been developing technical, scientific, and engineering content for decades, so do not hesitate to use us as your editorial guide and partner.
Your marketing plan must align with your business in order to be actionable and effective. Through our strategic planning methodology, we gain consensus regarding pertinent issues & opportunities, then verify our findings by interviewing the most important people.