No one can write content for you company, except you, right? No, very much wrong. While the best content comes from industry knowledge and through customer understanding, unless it is communicated in a relevant and fun manner, it is often ignored.
Step one is getting someone’s attention, even if that someone is the most technical programmer or engineer on the planet. The idea of developing clever content is to appeal to someone’s intelligence and win that person over with an appropriate amount of knowledge in order to gain interest. Then, and only then should you have your tech team present the in depth explanation.
More and more research indicates that even today’s digital workforce makes decisions based on comfort and trust, gained over time. The best way to communicate that is through thought leadership—consisting of articles and blogs that demonstrate your knowledge in a human and relatable way. We at Markitects have been developing technical, commercial, industrial, and engineering content for decades, so do not hesitate to use us as your content marketing guide and partner.
If you need top talent to replace a former employee or head up a new initiative, Markitects can fill the gap. Whether pure marketing, digital, PR, content, or graphics, we’ll jump right in and become part of your team.
Your marketing plan must align with your business in order to be actionable and effective. Through our strategic planning methodology, we gain consensus regarding pertinent issues & opportunities, then verify our findings by interviewing the most important people.
Because Markitects is a third party, clients are more willing to engage during a facilitated conversation. While we ask that you make the introduction, we can take it from there—regardless of the technical or engineering knowledge required.