There’s no question that being relevant in digital marketing requires two imperatives: a working website—one that enables new and existing customers to easily find you on the Internet, and relevant content—original or sourced information emailed to customers on a consistent basis and posted on your website. In today’s world, that means developing your website on a responsive platform to allow others to find your company using Google and optimize the user experience from any device. Combined with content-driven marketing, your website will become a sought after resource. Once the digital marketing experts at Markitects evaluate your website, email marketing, and social media outlets, we will create a customized plan that includes internal thought leadership, market-specific tracks, and branded visual components designed to keep your digital brand at the forefront.
Clever content appeals to your target audience’s intelligence and gains trust. Markitects has been developing technical, scientific, and engineering content for decades, so do not hesitate to use us as your editorial guide and partner.
Using a template? Sending from an info@ address? If you are wondering why your results are less than stellar, it’s likely the fault of one of the pillars of email marketing: visual impact, content relevancy, and database accuracy.
Websites are the cornerstone of most businesses, where a first impression marks the beginning of the sales cycle. Whether a refresh or rebuild, our projects start by creating a structure aligned with the customer journey and selecting the right technology platform.