Tozour | Trane
Our Tozour engagement spanned several years, beginning with a digital marketing strategy and complete website makeover. We began with our Markitecture™ process, followed by design and development of their website. Getting the messaging right was key, as were customer profiles and company culture. Since ‘Careers’ was a frequently visited section, we wanted the website to appeal to new prospective employees, in addition to customers and prospects. Our ongoing work included in-person customer visits, email marketing, and frequent website additions.