This IPM Day project originated from another long-time client, the Project Management Institute (PMI). We were selected to help promote IIL’s ‘virtual’ event that brings together the best of the best in project management worldwide. Our research and interviews led to over 20 leadership profiles and a dozen press releases. Much of the content curated for the 2017 conference is still being promoted today. Our efforts contributed to attendance from over 50,000 participants representing over 100 countries.