These examples include industry brochures, thought leadership pieces, and a high-profile customer story for Horst’s work at State College. This article was also featured in several religious construction magazines. These pieces were disseminated to a database of Horst customers and prospects—that we researched and hand-compiled for the specific purpose of email marketing. Horst’s metrics were above industry averages with open rates varying between 13% and 27%. Our work resulted in more ideal customer opportunities during our 2 years with them.