Designer/manufacturer of connectivity and sensor products

TE Connectivity

  • Industry

    Manufacturing

  • Type

    Electronics

  • Headquarters

    Harrisburg, PA and Germany

  • Website

Helping Engineers Transform Their Ideas Into Creations

TE Connectivity was planning on launching its ARISO line of Contactless Connectivity products – used for robotics in factory automation and the transportation industry. As part of the project, Markitects interviewed TE’s clients, engineering teams, and factory automation professionals in France, China, and Germany. The launch itself involved creating messaging, collaterals, and an interactive demo for one of their major trade shows. In addition, Markitects interviewed customers and crafted several case studies showcasing this line of power, data, and signal products.


Accomplishments

Deliverables

Product launch

Advertising

Trade show support

Technical case studies & white papers

Interactive demo

Results

Worldwide recognition of major technology launch

Consistently high customer acceptance of technical papers

Increased product awareness at global conferences

High acceptance rates of trial technology kits

Markitects, Inc.

    Phone

    Address

    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

    Email