Chemical specialties for the manufacturing industry

Quaker Chemical Corporation

  • Industry

    Industrial

  • Type

    Chemical

  • Headquarters

    Conshohocken, PA

  • Website

Advanced High Quality Chemical Products

Quaker Chemical, a market leader in the manufacture of chemical products and applications for the steel and metalworking industries, does business with some of the most dominant global companies in the world. A corporate restructuring made it necessary to develop detailed messaging around customer intimacy, financial stability, and technological superiority, as market leading assets.

Our goals were trifold: explain the overall benefits of the restructuring and how it strengthened Quaker’s financial picture and corporate culture; keep customers, partners and suppliers well-informed of changes; utilize web-based and live webcasts to communicate a series of staged messages.


I truly respect Markitects' business sense and ability to work with very unique and multiple personalities in a corporate situation.

VP Human Resources, M&A Team Member, Quaker Chemical Corporation

Accomplishments

Deliverables

Marketing strategy

Series of live webcasts

Email communications

Results

Reinforced market position

Attracted and retained cameo clients

Acquired new technologies

Secured relationships with suppliers and partners.

Markitects, Inc.

    Phone

    610.687.2200

    Address

    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

    Email

    info@markitects.com