real estate investment trust

Post Properties

  • Industry

    Real Estate

  • Type

    REIT

  • Headquarters

    Atlanta, GA

Delivering Superior Service to Residents, Employees, and Shareholders

This extensive project entailed the complete overhaul of a digital brand as part of a strategic initiative to improve the company’s method of communicating with its high-income young professional clients. This included creating personas for audience segments by buying characteristics, as well as varying demographics across the U.S. Markitects also developed unique home pages for each of the REIT’s over 60 physical communities, including updated photography and content. A custom mobile app was created for maintenance requests and lease renewals. Individual Facebook pages were created to unite residents and build community.


Accomplishments

Deliverables

Digital brand creation

Voice of customer

Website development

Custom mobile app

Social media strategy

Custom photography

LinkedIn Careers deployment

Results

Vastly improved ease in finding apartment communities

Improved communications with residents

Enabled viewing of apartment attributes and community amenities

Increased value of corporate REIT

 

Markitects, Inc.

    Phone

    610.687.2200

    Address

    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

    Email

    info@markitects.com