Experitec, an Emerson Impact Partner, has been providing industrial automation and reliability solutions for clients in the bio agri, food & bev, power, pharma, oil & gas, and other industries for over 100 years. When the company wanted to capitalize on its culture of service and technical acumen, it turned to Markitects to create a marketing plan and initiate a series of communications campaigns. Markitects began by creating a strategic path for the company’s highest potential business units, kicking off the program with emergency services and a clever play on its reliability team, called MythBusters.