Since 1976, Contract Pharmacy Services has evolved from a local pharmacy chain to a highly specialized pharmacy providing services to correctional facilities, long-term care facilities, and behavioral health organizations. When it was time to refresh their brand and extend their markets, CPS contacted Markitects.
When working with a new client to develop their marketing strategy, we always seek exceptional qualities that make a company stand out. We call these “compelling reasons to buy”, which are both the tangible and emotional reasons a prospect selects that company. In the case of CPS, those include: Commitment to Partnership, Impressive Support, Accuracy and Quality, Attention to Detail, and Exemplary Service.
Brand development and logo
Ongoing trade show support
Analytics and metrics
The brand has been well received internally and externally