Leading Producer and Distributor of Premium Specialty Alloys

Carpenter Technology

  • Industry

    Manufacturing

  • Type

    Engineered Products Division

  • Headquarters

    Reading, PA

  • Website

Engineered Solutions for a Changing World

A well-established brand can benefit from a strategic marketing plan to better integrate new acquired products or services into the company and position them to attract new customers. This was the case when Carpenter separated its non-steel businesses from the rest of the corporation, naming it Engineered Products. These specialized offerings were the amalgamation of acquired companies, as well as other company-owned divisions that supported the steel industry.


Our executive group is pleased, the marketing managers at all of our locations are pleased with the unified approach, and the unified marketing strategy has allowed us to consolidate our sales efforts.

Director Sales & Marketing, Carpenter Technology Engineered Products Group

Accomplishments

Deliverables

Marketing strategy and integration plan

Brand development

Message creation

Collateral

Advertising campaigns

Website development

Results

Successfully integrated acquired companies into the Carpenter brand

Created all marketing aspects of the Engineered Products Group (EPG)

Enabled Carpenter to go to market with a portfolio of products that supported the legacy business

Markitects, Inc.

    Phone

    610.687.2200

    Address

    Above the Historic Anthony Wayne Movie Theater

    107 W. Lancaster Avenue, Suite 203

    Wayne, PA 19087

    Email

    info@markitects.com