A well-established brand can benefit from a strategic marketing plan to better integrate new acquired products or services into the company and position them to attract new customers. This was the case when Carpenter separated its non-steel businesses from the rest of the corporation, naming it Engineered Products. These specialized offerings were the amalgamation of acquired companies, as well as other company-owned divisions that supported the steel industry.
Our executive group is pleased, the marketing managers at all of our locations are pleased with the unified approach, and the unified marketing strategy has allowed us to consolidate our sales efforts.
Accomplishments
Deliverables
Marketing strategy and integration plan
Brand development
Message creation
Collateral
Advertising campaigns
Website development
Results
Successfully integrated acquired companies into the Carpenter brand
Created all marketing aspects of the Engineered Products Group (EPG)
Enabled Carpenter to go to market with a portfolio of products that supported the legacy business
